28 Things That KILL Your Search Traffic (According To Google)

Are you struggling to drive traffic to your website? Have you noticed a decline in your search rankings? These issues could be attributed to factors that Google has identified as detrimental to search traffic. In this blog, we’ll explore 28 things that could be killing your search traffic, according to Google’s guidelines. From technical errors to content issues, we’ll delve into the most common culprits and provide solutions to help you improve your website’s performance in search results. Whether you’re a beginner in SEO or a seasoned pro, understanding these factors is crucial for maintaining and increasing your search traffic. Let’s dive in and identify areas for improvement!

28 Things That KILL Your Search Traffic (According To Google)

If you go to your analytics and check your website growth over the last 90 days, what do you see? If you’re publishing content regularly but you aren’t seeing anything other than that line climbing, then something is holding you back. The only problem is, there are tons of things you could potentially be.

Common Issues

So grab your notepad because in this video, Julian Goldie is going to tell you in quick fire fashion the 28 things that could be killing the search traffic on your website. Make a note of any that apply to you so that you can fix them and watch your page views go full Charlie Sheen mode.

Content and Keywords

Your content doesn’t solve problems or relate to keywords or phrases that people are searching for. The content on your website shows up in multiple places and tells Google that you’re trying to duplicate content to game the algorithm. Keyword stuffing and filling your pages full of keywords in an unnatural way ruins user experience. Being shady and filling your site with hidden text or links that are there purely to manipulate search results might give you short-term results, but can get you penalized in the long term.

Website Design and User Experience

Your website design isn’t mobile friendly, leading to high bounce rates. Slow loading times cause users to leave immediately, increasing bounce rates. Broken links or 404 error pages also negatively impact SEO results by giving you a bad bounce rate and dwell time. Your pages not linking to each other and lack of external links are missed opportunities to improve the depth and authority of your site. Outdated content reduces site authority and makes it harder to rank for any search terms.

Technical Issues and Security

Users having a poor experience on your site due to clunky navigation can tank your bounce rate, dwell time, and conversion rate. Unclear titles and descriptions affect click-through rates and tell Google that your site isn’t answering people’s questions or solving their problems. Spammy or low-quality backlinks can hurt your SEO, and cloaking techniques and overuse of Flash can negatively impact ranking. Missing HTTPS security can also affect your site’s ranking. Lack of social signals and poor alt text on images can also impact SEO results.

Site Structure and Communication

Your site lacking a clear hierarchy and structure, cluttered URLs, overuse of ads, lack of unique titles and URLs for each page, lack of structured data, and unclear targeting strategy for keywords and demographics can all hinder your site’s SEO performance. Not communicating your value proposition, not using a sitemap, using unnatural spammy architecture, and not optimizing header titles for search engines can also negatively affect your site’s search traffic.

Conclusion

It’s clear that there are numerous factors that can kill your search traffic, according to Google’s guidelines. Identifying and addressing these issues can significantly improve your site’s SEO performance and ultimately drive more organic traffic. By taking the time to correct these issues, website owners can position themselves for better search visibility and ultimately, more success online.

If you want to know how to make serious money using SEO, check out Julian Goldie’s video to learn how to do just that. Good luck and happy optimizing!

FAQ

What is the importance of search traffic?
Search traffic is crucial for driving visitors to your website and increasing its visibility in search engine results pages (SERPs). It helps improve your website’s overall organic reach and can lead to higher conversion rates.

Why is it important to know what kills search traffic according to Google?
Understanding the factors that can negatively impact your search traffic is essential for improving your website’s performance in SERPs. By knowing what to avoid, you can take proactive steps to prevent a drop in search traffic and maintain your website’s online presence.

What are some common things that can kill search traffic according to Google?
According to Google, common factors that can negatively impact search traffic include slow website speed, lack of mobile-friendliness, poor quality content, irrelevant keywords, and intrusive interstitials.

How can I avoid killing my search traffic?
To avoid killing your search traffic, focus on improving website speed, optimizing for mobile devices, creating high-quality and relevant content, using appropriate keywords, and avoiding intrusive interstitials. Following Google’s best practices for SEO can help maintain and increase your search traffic.

I hope you find useful my article 28 Things That KILL Your Search Traffic (According To Google), I also recommend you to read my other posts in my blog.

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