Redesigning Your Logos! (Interesting results) 🔥 Ep1

Are you looking to give your brand a fresh new look? One of the best ways to do that is by redesigning your logo. A new logo can help to modernize your brand, better communicate your values, and attract new customers. In this blog series, we will explore the process of redesigning your logo and share some interesting results. Whether you’re a small business owner or a marketing professional, this series will provide valuable insights and inspiration for your logo redesign project. Get ready to see some exciting transformations and learn how a new logo can make a big impact on your brand!

Welcome to the first episode of Redesigning Your Logos! In this series, we will be taking a look at existing logos and providing interesting results by making a few tweaks to take them to the next level. Each logo will serve as a learning opportunity for taking your own logo design to the next level using the same principles. Let’s dive into the first logo!

Spice Logo Redesign

We found this logo on Reddit and immediately saw its potential. However, there were a few minor tweaks that we believed would take it to the next level. The typeface used, Brandon Grotesque, seemed to be a bit off. The overall concept was great with the flame and red color, but the placement of the flame on the ‘P’ and the type choice needed attention. So, how did we go about redesigning it?

Adjusting Typeface

We decided to use a wider, bolder font like Gotham Ultra to make the text stand out and have more impact. After selecting the new font, we duplicated the text and outlined it to gain more control and flexibility. Then, we ungrouped the text to work on each letter individually.

Adding the Flame

We wanted to incorporate the flame into the logo in a way that was visually appealing and made sense. After creating a flame shape and adjusting its negative space, we added it on top of the ‘I’ in ‘Spice.’ This placement allowed the flame to stand out and contribute to the overall design of the logo. The result was a refreshed and more impactful logo that would look great on spice bottles or any branding material.

Groovy Orange Logo Redesign

Next, let’s take a look at the Groovy Orange logo. While the company may not be the focus at this point, the logo presents an opportunity to demonstrate logo design principles. The existing logo features an ultra-minimal design with the combination of an orange and a ‘G’ along with a leaf element. We believed that with some tweaks, this logo could be improved significantly.

Adding Detail to the Icon

We decided to create a circular shape and use it as the base for the logo. Using the same color and making it a stroke, we brought the circle to 70% size to create an effective base for the new design. Then, we added a guide to help us cut the circle at the right points to form a ‘G’ at the bottom of the icon. Additionally, we added a rectangle to provide more detail to the design and make it less minimalistic. This led to a more polished and defined logo that read clearly as ‘Groovy Orange.’

These logo redesigns illustrate the power of making subtle tweaks to take an existing design to the next level. By adjusting typefaces, adding or refining elements, and reconsidering placement, you can breathe new life into your logos. Stay tuned for more logo redesigns and valuable design insights in the upcoming episodes!

Frequently Asked Questions about Redesigning Your Logos! (Interesting Results) 🔥 Ep1

1. Why should I consider redesigning my logo?

Redesigning your logo can help refresh your brand image, make it more relevant to your target audience, and stay competitive in the market.

2. How often should I update my logo?

It depends on your brand and industry. Some companies update their logos every few years, while others may go decades without a redesign. It’s important to assess your logo’s effectiveness and relevance regularly.

3. What are some key things to consider when redesigning a logo?

When redesigning your logo, consider your brand’s values, target audience, industry trends, and the scalability of the logo for different applications.

4. How can I ensure a successful redesign of my logo?

Hiring a professional designer, conducting market research, and involving stakeholders in the process can all contribute to a successful logo redesign.

5. What are some examples of successful logo redesigns?

Some well-known examples of successful logo redesigns include Starbucks, Apple, and Coca-Cola, all of which modernized their logos while retaining core elements of their brand identity.

I hope you find useful my article Redesigning Your Logos! (Interesting results) 🔥 Ep1, I also recommend you to read my other posts in my blog.

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