How They Became No. 1 Ranked Marketing Podcast w/ Ryan Alford

Are you struggling to make your marketing podcast stand out in a crowded market? Look no further! In this blog, we will explore how Ryan Alford and his team managed to turn their podcast into the number one ranked marketing podcast. We’ll discuss the strategies, techniques, and hard work that went into achieving this impressive feat. If you’re looking to take your podcast to the next level and attract a larger audience, then keep reading to discover the key to their success. Prepare to be inspired and motivated to make your own podcast a success!

How They Became No. 1 Ranked Marketing Podcast w/ Ryan Alford

Introduction

There are thousands of people tens of thousands maybe hundreds of thousands of people who have a podcast who never really make a dent they’re still stuck in the I got 100 downloads per episode what do you think makes you so unique what is it about you that people are Drawn to that listen to this organically who enjoy the conversations with you and you don’t need to be humble here just like really let’s call it out what do you bring to the table that makes you you and what’s your secret sauce okay everybody my next guest has The number one ranked marketing podcast which just caught my attention immediately because naturally questions are like what you do to be so popular so my my guest his name is Ryan so Ryan for people who don’t know who you are can you please introduce yourself and tell Us a little bit of your story please Chris thanks for having me I appreciate you that I’m Ryan Alford I’m the host of the rad cast we are the number one marketing and business show on Apple and you know it’s an interesting story Chris it follows a lot of uh what you talk About with personal branding I did a lot in my career I’ve been in in the marketing and Ad Agency business for 20 years I’ll age myself a little bit even though my uh Caldera skin cream who’s one of our sponsor ke keep the bags away uh But I’m a marketer Chris you know don’t you know don’t hate the player hate the game the uh but it look if you know I’m gonna give you can you hear me five words can you hear me now uh that was the first campaign I worked on for Verizon Wireless I’ve worked on Every major smartphone campaign in the history of Wireless the first iPhone launch um creatively strategically worked on it with apple every Blackberry launch the Droid the first anti- iPhone campaign um so worked in Manhattan largest agencies in the world on some of the largest tech Brands Samsung am Apple Amazon uh Verizon uh Google so really ushered in the smartphone era working on the marketing campaigns for some of the most iconic devices ever sold over 500 million smartphones with campaigns uh that I worked on and uh you know have had a a career in the marketing side That kind of started there and then but but I came out of all that Chris and no one knew who the hell I was and started three things at one time uh about six years ago and they’ve all been on the same trajectory my personal brand the rad cast and my agency Radical uh and so have devoted to all three of those the last six years and now we’re an eight figure agency the rad cast is number one in marketing and business and my personal brand has done okay so it’s um it’s been a wild ride But it uh you know somebody’s got to do it why not you and you do that all with a little Southern Charm as I can hear in your voice there can’t recognize that from South Carolina baby I was you know the southern kid in New York repr trailblazing in Manhattan all right all right so I used to work in advertising myself and there are many roles in which one plays I just want to just for the record uh just ask you a little bit there because I worked on the design production side so when The agency would come up with the the creative brief they would ask us to pitch creative ideas and we would do that what did you do in those agencies where you were helping to launch all these phone campaigns are are you the I don’t know tell tell me what it what Role did you play specifically I’m a hybrid uh chameleon so I started you know agencies like to put people in boxes so started an account management then got into more of a strategy new business and always had a creative flare to me so I luckily I worked at an agency That allowed that to Blossom uh you know definitely played more in the strategy um account management side but I’ve always been a good writer and did develop um got to where I was developing campaigns um kind of bring it all together full full circle and working Directly with clients and so I wore a lot of different hats over my 20 plus years and I mean I would dare say in in today’s environment I play more creative director than anything else um works at my agency but uh strategy creative director to kind of Wear both of those hats I’m uh you know maybe one of those few that kind of has a left brain the right brain I I I watch an ad and I and I literally think I I can I can see the creative brief I see The creative brief and I can you know I think in headlines so it’s like it’s a little bit of both baby so it sounds to me like you are that hybrid person that you have this writing creative bone but you came up through the agency world through the account management strategy Side right yes um okay I gotta ask you this question because I remember this campaign I’m also old enough and I think I’m older than you but we’ll get into that later is that can you hear me now which at first I was like that’s it That’s a campaign and then it becomes a thing tell me about the inspiration behind that where did that come from like tell me the business Insight or how y’all developed that and how it turned into that tagline with that spokesperson y so marketing at the highest level Comes down to two kind of categories so there’s CDI and there’s BDI and in 2001 the wireless industry was in a nent period very early so your brand mattered but it didn’t what What mattered was defining the category and the category of cell phones was educating people why they needed it And why cell service mattered and those things had started to come together okay I need a cell phone this is around 2 99 2000 we go from bag phones to flip phones and all these things but then there were pain points consumer pain Point very clear consumer Pain points early on in Wireless in the category which were reliability and it was always about how do we translate having better reliability and this is working with Verizon Wireless in the strategy and the known pain point the consumer Behavior which was telling us the pain point was my cell phone does Not work where and when I need it to and the Transcendent line which came out of that which personified everyone’s pain because everyone at this point this is before smartphones this is before I’m doing even text messaging your number one focus is call Quality and going Through and it working where you need it to everyone had the in their vernacular when someone would when you picked up the phone in 2000 can you hear me now like can you hear me now you’re trying to find that spot that location where people worked and everyone resonated with that line And literally it came out of you know it it came out of being like written on the board and then it got it made its way into one commercial and then it took a life of its own you know it’s like one of those things but it but it was from that consumer Insight of I Now know I need a cell phone but now it’s clear that not all cell phones work ubiquitously and it became the vernacular with which people naturally said so having that test man…