What’s WRONG with The NEW Discord Logo? 🧐 2021

Have you noticed the recent changes to the Discord logo? Many users have been expressing their dissatisfaction with the new design. The once beloved gaming and communication platform has decided to update its iconic logo, and the reaction from the community has been mixed, to say the least. Some are expressing confusion over the new look, while others are outright disappointed with the changes. In this blog, we will dive into what exactly is wrong with the new Discord logo and offer some potential solutions or explanations for the redesign. Let’s take a closer look and see if we can make sense of the controversy.

What’s WRONG with The NEW Discord Logo? 🧐 2021

Over Twitter and in my YouTube comments, I’ve been hearing and seeing a lot of people commenting about the Discord logo, asking me to review it. But I thought I’d go one step further today and basically look at other people’s reactions to the logo and explain why they’ve changed, and explained from a Designer’s perspective why the logo changed.

Why the Logo Changed

Discord changed their brand or their logo design. Basically, what they did is they changed the icon, which is called Clyde, they changed their logotype, which is their word marker, and the color, which is blurple. They’ve made it a bit brighter. In their blog post, they explain that they have 150 million active users, and people use this service not just for gaming but for other things like communities, for communication. The old logo doesn’t look as good from a logo designer’s perspective. For example, Clyde, the gaming controller, and the speech bubble are very literal for what Discord is, which is unnecessary. The icon is nice but has negative space issues when scaled down.

Reactions to the New Logo

Quite recently, Discord decided to change its logo for its sixth anniversary, and quite frankly, it doesn’t have overall positive feedback. People have expressed dislike for the new logo, calling it a downgrade. However, the new logo is functional and shows that the company is moving into a different direction, not just for gamers.

The old Discord logo, especially the wordmark, is iconic and distinct. The wordmark has been updated to capture the playfulness while remaining a bit more professional and legible, compared to the old logo. The new logo is a custom logo based on a font called Jinto. Despite some criticism of the new look, it is cleaner and more accessible.

Twitter Reactions

On Twitter, there are mixed opinions on the new logo. Some people prefer the old logo and find the new font bland and oversaturated in color. Others appreciate the cleaner, simplified design of the new logo.

Overall, the rebranding reflects Discord’s pivot to appeal to a broader audience beyond gamers. Although some may not like the new logo, it effectively communicates the company’s evolving brand image.

In conclusion, whenever a big company rebrands, people tend to have varied reactions. As a professional designer, I can appreciate the thought and strategy behind the new Discord logo, even if it may not appeal to everyone.

I hope you find useful my article What’s WRONG with The NEW Discord Logo? 🧐 2021, I also recommend you to read my other posts in my blog.

If you need help with anything join the community or do not hesitate to contact me.

Please consider joining my newsletter or following me on social media if you like my content.