How To Make A Logo Mood Board. (Simple method) 😲

Are you struggling to come up with a cohesive and inspiring design for your logo? Creating a logo mood board can be the perfect solution! By collecting images, colors, and typography that represent the mood and tone you want to convey, you can easily create a visual guide for your logo design process. In this blog, we will walk you through a simple method for making a logo mood board that will help you streamline your design process and achieve a logo that perfectly represents your brand. Let’s dive in and get started on creating an effective logo mood board!

Creating a Logo Mood Board

When working on a brand identity or logo design, it is essential to have a stable foundation of what you’re going to build your logo upon. This includes understanding your competitors, the stylization, imagery, colors, and the general vibe of the company. In this article, we will walk you through a simple method of creating a logo mood board for your design projects.

Importance of a Mood Board

A mood board helps visualize the mood or vibe of the company, allowing you to match the direction of the designs with the vibe of the mood board. It provides a collaborative platform for you and your client to establish a clear direction for the design concept.

Using an App for Mood Board Creation

We will be using an app called Millernote to create our logo mood board. This app allows you to gather inspiration, write creative briefs, put together mood boards, and collect client feedback all in one place.

Creating the Mood Board

To begin creating the mood board, start by choosing a template within the app and removing any static content. Start by researching keywords and visualizing the company’s mission and target market. Images related to energy drinks and the gamer market can be used to establish the initial direction.

Once you have collected relevant images, focus on finding keywords that align with the desired vibe. In the case of the energy drink company targeting gamers, keywords such as “RGB,” “neon,” “gamer clans,” and “bold typography” can help narrow down the design direction.

Color Selection and Styling

After gathering enough images and keywords, focus on the color selection for the mood board. Based on the collected images, identify the prominent colors that align with the brand’s image. In the case of the energy drink company, vibrant neon colors such as blues, reds, and greens can be incorporated into the mood board.

You can also utilize color swatches within the app to visually represent the color scheme for the brand. This helps in establishing a consistent and cohesive visual identity for the logo design.

Further Refinement and Keyword Exploration

Once the mood board is established, go beyond visual elements and explore different keywords and design concepts that resonate with the company’s mission. This may include researching competitor logos and understanding the unique selling points that need to be incorporated into the design.

As you refine the mood board, take note of keywords and visual elements to communicate specific design attributes. This not only helps in creating a unified design concept but also ensures that the final logo stands out from the competition.

How To Make A Logo Mood Board – FAQ

What is a logo mood board?

A logo mood board is a visual tool used to gather and organize inspiration for the design of a logo. It helps to set the tone, style, and overall feel of the logo before the design process begins.

How do I create a logo mood board?

To create a logo mood board, start by collecting images, colors, fonts, and other design elements that represent the brand and its desired logo style. Use a digital platform like Pinterest or Canva to organize the gathered materials onto a digital board.

What should I include in a logo mood board?

Include images that reflect the brand’s values, target audience, and industry. Select colors, fonts, and design elements that align with the brand’s personality and style. Ensure that the mood board creates a cohesive and inspiring visual representation of the brand.

How does a logo mood board help in the design process?

A logo mood board serves as a reference point and source of inspiration for the logo design process. It helps the designer to stay focused on the brand’s identity and ensures that the final logo design fits the desired style and tone.

Is a logo mood board necessary for logo design?

While it is not mandatory, creating a logo mood board can greatly benefit the logo design process by providing a clear direction and visual inspiration. It helps to align the client and designer’s vision for the logo and ensures that the final design accurately represents the brand.

I hope you find useful my article How To Make A Logo Mood Board. (Simple method) 😲, I also recommend you to read my other posts in my blog.

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