3 Networking Strategies That Landed This Designer A $50,000 Client W/ Joana Galvao

Are you struggling to land high-paying clients as a designer? Look no further! We sat down with renowned designer Joana Galvao to discuss the top three networking strategies that helped her land a $50,000 client. In this blog, Joana will share her tips and insights on how to effectively network and connect with potential clients in the design industry. Whether you’re a freelance designer or own a design agency, these strategies are sure to help you attract and secure lucrative clients. Read on to discover the secrets behind Joana’s success and take your design business to the next level.


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3 Networking Strategies That Landed This Designer A $50,000 Client

If you’re a freelancer or you run an agency, where do you get the majority of your clients from? When asked this question, the most common response is “word of mouth.” However, many marketers believe that relying solely on word of mouth is a risky business strategy. They emphasize the importance of social media marketing, advertisements, and other marketing strategies. Despite following these strategies, sometimes freelancers and agencies hear nothing and feel frustrated. So, what’s next? Where did the business go wrong?

The Power of Word of Mouth

It’s interesting to note that in many cases, the majority of clients come from referrals and word of mouth. According to statistics, 91% of all B2B buyers are influenced by word of mouth. This led to the realization that word of mouth can be turned into a powerful marketing strategy. Referrals are the key to the door of resistance. Therefore, the more people know about who you are, what you do, and for whom, the more likely it is that they’ll spread the word and bring in referrals. Therefore, the primary philosophy became to always be planting seeds and watering them.

Creating a Referral Strategy

To create a referral strategy, it’s important to start by making lists. Start by listing the leads that inquired in the past but never became clients. Additionally, make a list of dream clients — the best of the best. Finally, list potential referral partners — other people or agencies who were sending work your way. Once these lists are made, specific emails can be sent out to these contacts. A “nine-word email” is often effective for previous inquiries. Additionally, a “dream client email” can be crafted to reconnect with past clients and express an interest in working with similar clients. Connecting with potential referral partners is also crucial. This can be done through personal engagement and offering to provide value without expecting immediate compensation.

Building Relationships and Leveraging Opportunities

Building relationships and leveraging opportunities is a crucial part of networking strategies. For instance, reaching out to influential figures in the industry and offering value, as well as appreciating past collaborations and expressing interest in similar future partnerships. These actions not only deepen relationships but also create opportunities for word of mouth referrals from influential sources.

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3 Networking Strategies That Landed This Designer A $50,000 Client W/ Joana Galvao

Q: What are some effective networking strategies for landing large clients?

A: Some effective networking strategies include attending industry events and conferences, reaching out to potential clients through social media and email, and leveraging personal connections for introductions.

Q: How important is it to have a strong online presence for networking?

A: Having a strong online presence is crucial for networking, as it allows potential clients to easily find and learn more about you and your work. It also provides opportunities for connecting with industry influencers and showcasing your expertise.

Q: What are some tips for maintaining relationships with clients after landing them?

A: Some tips for maintaining relationships with clients include regularly checking in with them, providing excellent customer service, and going above and beyond to fulfill their needs. It’s also important to continuously demonstrate your value and expertise to cultivate a long-lasting relationship.

I hope you find useful my article 3 Networking Strategies That Landed This Designer A $50,000 Client W/ Joana Galvao, I also recommend you to read my other posts in my blog.

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