Leveling Up Your Business 2024 (Bootcamp part. 2)

Leveling Up Your Business 2024 (Bootcamp part. 2)

Create some criteria and score all of your clients then get rid of your bottom two and keep doing that and you just rebuild all of your clients constantly this never stops it’s how you evolve as a company so score your clients from A To B or a to F and then fire the fs cherish the A’s and try to get more clients like your A’s but like when we were making commercials and music videos we didn’t always show the one that we finished for the client we’d show our version the director’s cut yeah because The other the next client doesn’t care I don’t care it’s your portfolio you do with what you want so let’s say they said you know make the logo 18 times bigger you’re like okay I got to do it then the one that you put on your website is the one that’s the appropriately Sized that’s all I don’t know where what what design school you guys want to where they told you you must show what the clients you don’t the video you’re about to watch is a business boot camp tuneup for our members where we did an eight- hour Deep dive if you want to Learn more on how to level up your business and TR trct better clients check out the link below you know what Tim told me he’s like we’re like waiting for coffee or whatever it’s like I don’t know why it wasn’t freaking so obvious and now it’s so freaking Obvious right and I would love for all of you to reach some level like God that was obvious why couldn’t I see it was just right in front of me and oftentimes that’s the case so it’s Ian right yeah Ian asked me a question here you go Ian About this whole pivot that I made so ask that question I’ll try I was just I think you hinted in it in your intro so are you saying you know the original I guess uh context of where you were headed with educating helping creatives is now going to shift to helping Business businesses or business owners that was just I want to make sure I understood that okay let me explain that and we can get into that and then I think it’ll I think it’s relevant to what we’re talking about here like who your Market is are they hungry they’re Looking for a solution to a problem they they feel an urgent desire to solve right so I think for the first um eight or nine years of the future I was trying to help creatives learn business and then I realized fairly recently that there were businesses or business people Trying to learn art or design and that we’re actually not two different people we’re just two sides of the same coin and that’s that was the Epiphany for me I just didn’t even know they existed cuz every suit I’ve ever met the like the least creative person and they Have no desire to be creative right it’s an Indulgence that they might explore in other things but not really in their business and I’m not saying that the business is now no longer going to serve creative people it will continue to I’m just focusing some of my new energies on Bringing the business people into the world of design and art and there’s a benefit here if you can already see the dots being connected what do creatives want businesses who need creative help and I would love to be able to just hand feed you all of Them and every once in a while if you’re active in the future PR group you’ll see that I post job leads I don’t want any jobs I don’t want to sell any services so some people are able to take those down some aren’t if you’re just looking At the leads some of the jobs are like five grand for an X some of them are H 100,000 and you just have to pay attention to what’s going on so people naturally reach out to me and I’m like okay let me see if I can find somebody But you have to tell me the budget and you have to tell me what it is you want if you don’t tell me the budget I’m not going to share it with my community some of them will say ridiculously low number relative to what they want I said that’s Not going to work the the jobs that I post in there are already qualified at a certain budget I’d love to just be able to feed you a steady stream of them because imagine if all these entrepreneurs come in they need help with their design because they think it Sucks they need help with their strategy their social media they need help with their Ecom or running ad campaigns so those of you that are smart will start to position and develop your websites so it’s super clear and you have the case study and the language so that when they Look at your site they will buy that’s it now I I think it’s a pretty interesting exercise when you see a a position for like a new client who applies and just I don’t even understand why people don’t do this look at who’s saying consider me Chris and you’ll see Like anywhere between three to 13 people and you can clearly see from the websites where you stack in that order in terms of can you land this client what becomes obvious is a couple different things one is if your website uh is it looks like a WordPress template And it’s horrific and the language is unclear and you can’t find more than one example of what it is that you do I’m just wondering if I was in that group it would be very clear I need to be more like this person and less like that person but they don’t change their Website they just I I put put up another position they submit their website again they don’t get selected it’s just that straightforward so when we get clear on who we want to serve then everything becomes really easy so let’s get clarity around that now I know it’s not that Simple not all of us sell money with a no risk offer right so Ian to answer your question no I’m still going to do the pr group I’m still writing courses and there’s a bigger master plan here besides just taking money from Rich entrepreneurs that’s part of the I do like money you know I’m not going to say no to it but I think it’s to connect our Two Worlds cuz it was like I didn’t know this place existed and then you’re like tripping over bricks of gold and like maybe I need to tell other people this thing Exists we’ll find out still pretty pretty early on but I’m getting Clarity around this and it’s very exciting to me like every day I talk to a prospect I get more more clarity and then you can just imagine what’s happening in my brain I’m going to connect the website To exactly what they say until until they all just line up to buy until it becomes a no-brainer offer okay all right let’s continue on here so Tim has clear client hungry now we need to add some layers to this right I forgot your name it’s it is it Dan Dan You said what what if this happen so let’s throw Dan the mic and we’re going get to you in the back because he had his hand up and we took the mic from him Mo and then we never gave it back to him it was rude I know he has one but didn’t Give it back to him you just walked away with it go ahead so when formulating an ideal client and then I’m…

Understanding the Pivot

When formulating an ideal client, it’s important to understand the pivot in the business strategy. In the case of The Future bootcamp, the focus has shifted from solely educating and helping creatives to also helping businesses and business owners. This pivot was a result of realizing that there were businesses and business people trying to learn art or design, and that they are not two different people but two sides of the same coin. By bringing business people into the world of design and art, a new market is being tapped into, creating a win-win situation for both creatives and businesses.

Connecting Creatives and Business Owners

Connecting these two worlds, creatives and business owners, presents an opportunity for creatives to provide their expertise to businesses who need creative help. This can lead to a steady stream of job leads for creatives, ranging from design and strategy to social media and ad campaigns. By positioning and developing their websites to showcase their work and case studies, creatives can attract these business clients, creating a clear and compelling offer that aligns with the needs of the businesses.