How to Skyrocket Your Sales: Tips from a 20-Year Agency Veteran! (Bootcamp Part 4)

Are you struggling to boost your sales and reach your revenue goals? Look no further! In this blog post, we will share invaluable tips from a 20-year agency veteran on how to skyrocket your sales. With years of experience in the industry, our expert has honed their skills and developed strategies that have proven to be effective time and time again. Whether you’re a seasoned sales professional or just starting out, these tips will help take your sales game to the next level. Keep reading to learn how you can achieve sales success like never before!

How to Skyrocket Your Sales: Tips from a 20-Year Agency Veteran! (Bootcamp Part 4)

There’s a lot of ways to make money you just got to find the way that it makes sense to get the job done not to be right popular or to be liked it’s a hard decision most of you hear this you’re like no I choose this side I’m like okay That’s fine just know what you’re choosing that’s all so do we have Clarity on some of the things that we talked about earlier today okay about how to generate leads you have to have a proven process that’s predictable you probably need to control the amounts of Products that you can sell when you need to communicate that in a clear transparent and honest manner you all need to be working on building authority in your space and there’s things that are much easier to do than others make your own list grade your own list and Start attacking it but have the discipline to pick the thing that’s going to work not the thing that you like video about to watch is our last and final episode of the business boot camp series if you missed the previous three episodes they’re going to be Linked Below in this video Chris has a deep dive in how you can start creating supply and demand for your business some hard lessons he has learned in over 20 years of running his agency and how you can start building your personal brand in Authority without a following all Right let’s get back to the video okay everybody’s pretty clear about this part right so when you identify the amount of Supply that you have and you communicate it to people all of a sudden becomes scarce you need to be able to do that even things have infinite Supply okay and in the conversation I had with Daniel priest he’s like well Chris just close the program group down to a certain number of people and then close that down to how many people can actually enroll in a month okay help yeah did it help yeah you Started to enroll we just started doing it so the data so far so so far so good okay yes okay so the the general concept is this okay um you kind of do a little bit of pre-announcement so you tell the market I’m going to do something Something’s available and you have to be very specific okay and then then you get the market to basically do this raise their hand to say hey I’m interested in this concept at this point it’s a concept most likely it’s just an idea I’m about to do something let me Know so in priestley’s example he’s like I’m going to run a workshop for 50 people in London July August whatever sometime and I’m only going to do it if I can get 50 of you to pre-register for the ticket if you’re interested and you Want to be the first one to know let me know if you’re interested so you’re signaling to the market of your intention and then they volunteer to be part of something and then you move them into some kind of staging area okay what’s the symbol for a stage or a staging area pens What pens like a cage curtain curtain oh curtains okay okay curtains something like that right or or you know what let’s just do the Red Velvet Rope thing okay you move them into a space and it’s important that they can see each other the visibility part is the most critical part to this Okay so you know when you go to movie theater and there’s a line for a movie that lets other people know there is greater demand than there are seats available when you go to a restaurant and there’s line out the door even though it’s never true CU every you wait An hour to get in and there’s like so many empty tables they do that on purpose they never want to be at capacity Scott what do you want to say oh the club example where they make everyone like they make everyone in a club like line out outside right that’s The same phenomena where that’s literally what we’re talking about yeah yeah so I noticed also now when you go to um certain luxury goods stores even though there’s no one in there they still make your weit outside they’re going to make it very difficult for you To buy before you can go inside the store they ask you do you have an appointment and what is your name the Chanel example right Chanel Louis Vuitton sometimes Gucci you let them see each other and they know in this example there are 50 slots your goal is to drive as many People into the staging area as possible so can see oh there’s 500 of us see what’s happening here you can already see how this is going to work well there’s 500 of you and there’s going to be only 50 slots open then you tell the people inside this area well Tickets will go on sale this date let’s just say it’s 1124 right that’s it it’s going to go and sale then and you’re going to have 24 hours to make a decision until it goes public you’re increasing greater perceived demand and he’s like as soon as those tickets go They’re sold out instantly so you think the problem is solved it’s not solved yet then he creates his beautiful ecosystem around this okay so all 50 tickets are sold he’s says do not get tempted by increasing the capacity that’s where you get greedy and you F this whole formula Up okay so what happens is how do you deal with Surplus demand you have too much demand for 50 quantity too much Demand right so what people do is they’ll say um Daniel it’s important for me to go I’ll pay more for the ticket so say the original price of the ticket for Argument sake is $100 he goes you want to pay for it I’ll pay 200 for it I want the ticket let me see what I can do so you go back to the people who bought the ticket and you offer them to $200 you’re not interested in making the difference Don’t try to get greedy again okay does anybody want to sell me their ticket I will buy it from you for 2x what you pay for it some people will sell it to you this is fantastic you’ve made two people really happy one person you made money The other person you get them access in they’re both happy it’s a win-win situation right so far so good everybody so what’s happening is you’re creating a pattern of behavior that’s in the mind of the person that the next time you open up an event they’re going to jump In and they’re going to be first to buy this happens all the time to people understand how to sell status making it difficult to buy I’m really into Ashley Wood’s action figures and he has a company called underverse every time Ashley wants to drop a figurine he says Um the store will go on sale at midnight at this time in China I have to do the conversion I have to figure out what time is that I have to set an alarm on a Sunday and every once a while I forget I get really upset at myself because it’s Sold out I don’t even know how many he has to sell all I know is by the time I’m ready to react if it’s not on the jump it’s gone and I’m upset for a thing I didn’t even know I wanted I’m just really upset because he understands the Collector’s mindset I need to have everything of everything he makes it works you understand this Dynamic the other thing it does uh is if somebody says…

FAQ

1. What are some common mistakes that businesses make when trying to increase sales?

Many businesses make the mistake of focusing solely on their products/services without considering the needs of their target audience. They also often fail to leverage data and analytics to inform their sales strategies and neglect to align their sales and marketing efforts. It’s crucial to understand your customers, track your performance, and ensure collaboration between your sales and marketing teams.

2. How can I improve my sales conversion rates?

To improve your sales conversion rates, it’s important to streamline your sales process, personalize your messaging, and emphasize the value your product/service brings to the customer. Building trust with potential clients, providing exceptional customer service, and following up consistently can also help increase conversion rates.

3. What role does storytelling play in boosting sales?

Storytelling is a powerful tool for engaging customers, creating emotional connections, and illustrating the benefits of your product/service. By telling compelling stories that resonate with your target audience, you can capture their attention, build rapport, and increase your chances of making a sale.

4. How can I keep up with changing sales trends and technology?

To stay ahead of changing sales trends and technology, it’s important to commit to continuous learning and professional development. Attend industry conferences, workshops, and webinars, network with other professionals, and stay informed about emerging technologies and best practices in sales and marketing. Embracing innovation and adapting to change are essential for staying competitive in today’s fast-paced business environment.

I hope you find useful my article How to Skyrocket Your Sales: Tips from a 20-Year Agency Veteran! (Bootcamp Part 4), I also recommend you to read my other posts in my blog.

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