Biggest Mistakes in Pricing YOUR Logos

Are you struggling to price your logos and unsure of what to charge for your design services? Pricing can be a tricky aspect of running a design business, especially when it comes to determining the value of your work. Many designers make common mistakes when it comes to pricing their logos, which can ultimately affect their bottom line. However, with the right approach and understanding of the market, you can avoid these pitfalls and ensure that you are fairly compensated for your creative talents. In this blog, we will explore some of the biggest mistakes designers make when pricing their logos and provide solutions for setting the right price for your work.

Understanding Client Needs

So what we’re supposed to do is we’re supposed to hold a client’s needs above ours that’s what it means to be of service to someone and if you’re here to sell logos and the answer is clearly not a logo you’re not supposed to keep selling that anymore your goal is to get Noticed yes yes okay I need you to stay in character if you break character it’ll break the internet okay your goal is to get notice right of all the things that we can do do to to get notice list them for me please what can we do to get Notice uh some ads ads perfect gain a following gain a following okay we’ll call this what social marketing social media marketing okay smm social media marketing those of you who’ve been able to grow some social media following what have you done branding okay okay okay there we go now We got an action again you can give away stuff and there’s another way for that it’s called promos you can run promotions right yeah you can do collabs you guys heard of these things you can do sponsored posts you know you can pay other people to talk about you right you Can hire a PR firm to get more attention remember the pr firms you can do a publicity stunt you can do con who said that oh Jess you got all smart all of a sudden yeah out of the brain fog just like let’s dig deeper and do this I like come On all right now you understand okay are we good there’s lots of things here what’s missing from this list okay look my team you are not allowed to participate if we know each other if you have my phone number if we’re in the DM keep your mouth shut for a little bit Let the awkward audience work through the problem you know what I love my wife she goes sometimes to my workshops in my classes and I’ll ask her what do you have she’s like I have the answer I’m baby you’ve been through this 14 times if you don’t have the answer today we’re In trouble babe we’re in trouble our kids have no shot in the universe all right so our people calm to garon down all right calm down all right we’re missing something what are we missing a logo logo isn’t that weird that the thing that we sell to get Attention is not even on the list it didn’t even occur to us to put it on the list uhoh we have a problemo so if a client says oh I want a logo it’s going to give me notice how should you respond um I’d ask if they Tried any else that’s on that list okay they say they need a new logo I’d ask did you try promotions or giveaways perfect okay so what we’re supposed to do is we’re supposed to hold a client’s needs above ours that’s what it means to be of service to someone and if you’re Here to sell logos and the answer is clearly not a logo you’re not supposed to keep selling that anymore in fact you should not be selling it all the main objective of having a sales conversation is to help the clients get clarity over their problem and once we get clared of The problem we can say oh there’s a misalignment it doesn’t fit anymore okay so when they say yeah I want to get notice and that’s why I need a logo it’s your duty and obligation if you’re running an ethical business that is in service to others to say of all the Things that you can do like running ads doing promotions publicity content marketing social media and a logo does it make sense for you to do this you do not want to decide this for them like you know what what is your name Tina Tina Tina okay Tina we’re Already doing all that I still want this you’re back in business baby you’re back in business all you have to do is say it they get to decide is that cool cuz like for example like you go see a doctor and the doctor says we needed to do surgery But you should probably have three other you know conversations I already had those doc I want your opinion you come highly recommended I’m ready to go baby so like okay operate let’s go how many of you care about your image raise your hand if you do and if you don’t you Should I mean work on it a little bit all right so people who are very image conscious care about their image and the logo is one of the most important aspects of their image would you agree like when I buy a shirt and it’s a ugly Logo I put the shirt back I’m sorry I just not going to do it I’m I’m very um snoody that way all of it has to go together so you want people who are very image conscious like they care about every little thing they’re detail Ori oriented they’re are Discerning buyers Of high quality Goods then what you have to do is you have to look at your you have to look at yourself you have to look at your website you have to look at your grams and everywhere else you post you have to ask yourself am I attractive to that kind of Person who is a Discerning buyer of high quality goods and you have to be really honest with yourself I see your websites I’ve seen them they’re not that good so what you can do is you can use the power of design presentation mockups photography very important to make your Logos look like premium so you attract premium buyers okay I’ll tell you the mistake you make right now okay and you could just nod your head if you’re guilty okay here we go here’s the number one mistake that you make and it’s not going to seem like a mistake You’re just going to drop put your logos like this on a grid that’s all you’re going to do so what you’re doing is you’re just selling the mark and not what the mark feels like in application so what you need to do is because these people don’t have a great imagination You have to close the imagination Gap you have to put the logo on things for them so they’re like wow oh my gosh this is a really important logo we want this logo on everything you follow so you use photography all the mockups generative tools it doesn’t really matter how you Get there you have to AR direct the heck out of this I don’t know if you know this but Apple spends an incredible amount of money taking photos of products that do not exist they do not exist that phone that’s on the box that is not the phone That is 35 phones past it together so it looks a certain way the highlights the Shadows the reflections no one photograph can capture all of that how do I know I have friends that shoot for Apple they’re selling you this dream you know Steve Jobs famously walked into an Apple store and said why don’t my products look like the way they do on the ads he doesn’t realized an army of retouchers worked on this he said change all the lighting in the store and that’s why their products look like the way they do there’s a beautiful soft box Over all their products they take those things into consideration so it’s closing the Gap so what you’re doing is you’re selling the Romance of the logo of what it can be not the actual making of it only if this is what you sell I sell the conversation I sell the Dream I sell the potential I sell my listening skills…

FAQ

What are some of the biggest mistakes in pricing my logos?

Some of the biggest mistakes in pricing logos include underpricing your work, not factoring in the time and skill it takes to create the logo, and not considering the value that the logo will bring to the client’s business.

How can I avoid underpricing my logos?

To avoid underpricing your logos, it’s important to factor in your skill level, the time it takes to create the logo, and the value it will bring to the client’s business. Research industry standard rates and consider your experience and expertise when setting your prices.

What should I consider when pricing my logos?

When pricing your logos, consider factors such as the scope of the project, the complexity of the design, the client’s budget and needs, and the potential value the logo will bring to the client’s business. It’s also important to communicate with the client and understand their expectations and requirements.

What are the consequences of pricing my logos too low?

Pricing your logos too low can devalue your work, attract low-quality clients, and limit your ability to grow your business. It can also lead to dissatisfaction and resentment when you realize you’re not being compensated fairly for your time and expertise.

I hope you find useful my article Biggest Mistakes in Pricing YOUR Logos, I also recommend you to read my other posts in my blog.

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