Branding for Non Creatives: Crash Course Full Keynote (2024)

Are you a non-creative struggling with the concept of branding? Do you find it difficult to come up with a unique and cohesive brand for your business? Look no further, as we have the perfect solution for you. Introducing the Branding for Non Creatives: Crash Course Full Keynote (2024). This informative keynote will provide you with all the tools and knowledge you need to create a successful brand, even if you don’t consider yourself to be a creative person. With expert guidance and insight, you’ll learn how to develop a brand that stands out and resonates with your target audience. Say goodbye to brand confusion and hello to a strong, compelling brand identity.

Branding Fundamentals

So when people say we’ll make people believe this that our brand you can’t you can show up you can present yourself you can be consistent you can behave and speak a certain way but then it’s up to the other person decide brand is a person’s gut feeling it’s not what you Say it is it’s what they say it is. We know what branding is it’s impression management how we influence people’s perceptions of us we want to be true not inauthentic so then now what is positioning without further Ado we have an amazing keynote speaker today let’s give an incredible welcome to Mr Chris Doe all right all right thank you very much.

Career and Experience

I’m going to just start with a really brief story and that when I was in high school I wasn’t sure a career in design was the way to go because the only examples of creative people that I saw that were working were like drawing Your portrait at the Fisherman’s Warf or somebody who would airbrush your name I mean they’re artists and they’re beautiful but I was like I don’t want to live that that life that looks like a really rough life so as as a junior in high school I took an aptitude test I Went to the career counselor I went through the whole thing do you like to talk to people no do you like facts yes you know linear binary great great great great so it told me that I was supposed to be of all things an accountant so you know maybe this is a Long homecoming trip for me so I say that so we may have more in common than you think so for for most of my career I worked in commercials and music video and that’s what I did did and I found out that within the creative Community They needed a lot of help with business skills and so that’s what I was doing I was teaching creatives business skills pricing negotiation sales those kinds of things and then I realized just very recently in the last year there’s this whole other group of people I I’ll refer To them as left reiners I know that’s a kind of a small container to put people into but what they wanted to do was to be creative so I was sitting here facing creatives trying to teach them business skills and then on this other side they there were business people who wanted to learn creative skills and I don’t think we’re all that different I think there’s this really neat intersection between the two creatives who want to be entrepreneurs and entrepreneurs who want to be creative so I’m hoping that’s the reason why Hector has me here today so Without further Ado I know I have not a lot of time so I’m going to push through this keynote presentation I put together okay so we’re going to get into branding fundamentals now one of the interesting things is I was recently speaking at an event where there were a bunch of Realtors and the one realtor came up to me and said Chris I’m so glad you’re talking about branding because our people don’t understand branding I said that’s okay because branding people don’t understand branding. So today we’re going to try to come together right so don’t feel like you’re left out I’m Going to just try to give you the primer to introduce you to some Concepts that you can use today but obviously there’s a lot more that you’re going to need to learn so this is meant to be a bit interactive and I love that people are Already yelling at me I love it I don’t want to stand up here and just talk to myself the whole time so I I just want you to think about like two or three words that come to your mind just first process like complete the sentence for Me a brand is and just think about it a brand is what story story identity Vision Vision who we are who we are exting exciting what recognizable recognizable image image okay we got a lot of this is great so you can see that no one gave us the same answer and That’s probably the problem there’s lots of definitions for a brand and I’m going to go to the guy who wrote the book on brand and his name is Marty newm so he says a brand is a person’s gut feeling about a product service or organization It’s a gut feeling okay so it’s not it’s not what you say it is it’s what they say it is so we all can say we’re our brand is about care empathy going the extra mile but if your culture and your company do not behave that way what is Your brand it’s what they say it is so whereas products are made in factories brands are made in the Hearts and minds of people the people that you serve at every touch point in which they come in contact with every touch point a lot of people mistakenly think that a brand is the visual aspect the the identity of the logo is just a container for meaning Nike has the Nike Swos has no meaning if the company does not produce products that we love and tell a story that we want to repeat and tell others does that make sense so what happens is when you get into a room full of designers like well the logo is the Brand kind of but not really it’s a container for meaning there are beautiful containers and they’re ugly containers and I’m a design snob I’ll admit it to you there are companies that I love whose logo is terrible therefore I do not buy their products I’m like That I know it’s terrible it’s a disease okay so now we understand yeah so then therefore branding is what what is branding so if a brand is a person’s gut feeling about a product service organiz ation what is branding okay.

What is Branding?

Connecting with them now the room got real quiet for some reason what’s That making what they say okay how you present your brand okay a lot of good answers here Behavior okay all right this is very good right I like the looks in your faces you’re still pretty active right now we’ll see how we’re doing by the end Of this all right so if it’s a gut feeling we when we talk about feelings can we control people’s feelings no but we can influence them most definitely okay we can influence but we can’t control so when people say we’ll make people believe this out our brand you Can’t you can show up you can present yourself you can be consistent you can behave and speak a certain way but then it’s up to the other person to decide so Marty goes on to say if enough people have a similar gut feeling about you than you have a brand inevitably with Accountants you’re going to say well how many is enough people is it 36.7% or what is it I don’t know he just said enough people we’ll just leave it at that okay all right so there was a recent article in the Harvard Business review about building your personal Brand and I just wanted to pull a little bit don’t bother reading the issue it’s not very good sorry hbr okay so we know this in every interaction people are forming opinions about all of you all the time so okay we that makes sense right and then Jeff bzo Says well brand is what people say about you when you’re not in the room that makes sense too okay so when you leave…

1. What is the Branding for Non Creatives: Crash Course Full Keynote (2024)?

The Branding for Non Creatives: Crash Course Full Keynote (2024) is a comprehensive presentation aimed at helping non-creative professionals understand and implement branding strategies effectively. The keynote covers essential concepts and practical tips to build a strong brand presence.

2. Who is the target audience for this keynote?

This keynote is designed for non-creatives, including professionals in fields such as finance, management, sales, and operations, who are involved in branding and marketing efforts but may not have a background in creative industries.

3. What can attendees expect to learn from the keynote?

Attendees can expect to gain a deep understanding of the fundamentals of branding, including brand positioning, messaging, visual identity, and customer experience. The keynote will also provide practical strategies for non-creatives to effectively contribute to their organization’s branding efforts.

4. Who is the keynote speaker for this event?

The keynote will be delivered by industry experts and branding professionals who specialize in making branding concepts accessible and actionable for non-creatives.

5. How can I attend the Branding for Non Creatives: Crash Course Full Keynote (2024)?

Information about attending the keynote, including registration details and event dates, can be found on the official website or through the event organizers.

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