Breaking Down My Brand Identity Design Process 2024 🔥
Are you struggling to create a cohesive and impactful brand identity for your business? Well, you’re in luck! In this blog, I’ll be breaking down my brand identity design process for 2024, giving you an inside look at how I create visually stunning and effective brand identities for my clients. From initial concept development to final design presentation, I’ll walk you through each step of the process and provide insights and tips for creating a brand identity that truly resonates with your target audience. So grab a notebook and pen, and let’s dive into the world of brand identity design!
Breaking Down My Brand Identity Design Process 2024
This video is all about how I went from this idea to this final design. Instagram makes creating a brand identity look easy fast and very satisfying but what happens behind the scenes of creating one of these Brands and even just a logo well I can tell you that if not weeks But months I spent designing and crafting brand identities and in this video sponsored by Squarespace I’m going to walk you through one of my client projects from last year all the way from the start to the Finish.
The Client Meeting
My process works like this. I will normally get an Email and Naomi will come and tell me we’re working with someone we’ll work on the price negotiates contracts assigned and then we’ll do a meeting and that meeting is the first one we do it over the phone or over Skype or something like that who uses Skype we use Google Meet after the contract has been signed the deposits been paid we’ve discussed it with the client that we want to work with them on the project we will do a meeting we met with the guys over at May by rally who have tasked me to design Their logo for them and help them with their brand identity now you might be thinking that’s a bit weird because May by rally is a creative agency well this is actually more common than you think and I’m going to explain why throughout the video.
Gathering Intelligence and the Brief
The first call is all about Gathering intelligence I always see creating brand identities like being a detective where we kind of have to Snoop around look at patterns of behavior you have to see what the client really wants and translate that correctly using our expertise our taste and design Direction into a final product and overall that is A service that we provide so it all starts with the brief nine times out of 10 they will not have a brief so what do we do well every designer’s dream is to have a brief that is basically like what chat GPT would generate this big long List of things that it needs to have but that is never the case normally we work with brief so what do we do in this situation I use an app called milanote or you can use fig Jack um but Miller note allows me to create a brief very Fast based upon questions and things that we’ve had in our conversation.
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Frequently Asked Questions
What is the brand identity design process?
The brand identity design process is the series of steps that a designer takes to create a brand’s visual elements, including its logo, color palette, typography, and overall aesthetic. It involves understanding the brand’s values and target audience, as well as creating visual elements that represent the brand effectively.
What are the key components of a brand identity?
The key components of a brand identity include the logo, color palette, typography, imagery style, and overall design style. These elements work together to create a cohesive and recognizable visual identity for the brand.
Why is brand identity important?
A strong brand identity helps a company stand out from its competitors, build brand recognition, and create a consistent and memorable experience for customers. It also conveys the brand’s values and personality, which can attract and retain customers.
How long does the brand identity design process take?
The duration of the brand identity design process can vary depending on the scope of the project and the designer’s process. Generally, it can take anywhere from a few weeks to a few months to complete, as it involves research, brainstorming, sketching, and revisions.
I hope you find useful my article Breaking Down My Brand Identity Design Process 2024 🔥, I also recommend you to read my other posts in my blog.
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