How To Design A Professional Modern Logo #3 ✍🏻

Are you a small business owner or aspiring entrepreneur in need of a professional modern logo to represent your brand? Look no further! In today’s digital age, a strong and visually appealing logo is essential for standing out in the market. In this blog, we will discuss how to design a professional modern logo that accurately reflects your brand identity and values. From color schemes to typography, we will cover all the essential elements needed to create a logo that will leave a lasting impression on your target audience. Let’s dive in and start designing a logo that will elevate your brand to the next level.

How To Design A Professional Modern Logo

Hey guys what’s going on it’s mu wall Patterson and welcome back to a new video today I’m going to be showing you how you can create this logo very easily with the principles of using fonts typefaces and editing them ever so slightly this video is brought to you by Logo design dotnet if you’d like to learn more about logo design read some amazing articles and see this video tutorial in a written format click the link below so generally what I do every now and then is to up my logo design game I’ll work on a brief or a brief That I found online so I like to work on my own little passion project just for the fun of it so today the brief that I’m giving myself is designing a social media messaging app something equivalent to whatsapp they want their logo to be a bit more modern and to be aimed more Towards a young adult market of the sixteen to thirty and the company is called so again this is not real but this is what we’re calling it today I’m just going to go straight into it though because I can have got an idea of what I Want

Choosing Typefaces

So the first thing I always do especially with real work is sketch out but we’re gonna do on the computer today I write the name beemo down just to see how it flows and then I gave you my typeface I could go and check out ones that I know that would work I like your own the most because it just looks more professional I like how it looks there but what I could do is try it by itself just to see what it would look like and I’m gonna go ahead and make this into Poppins to see what it Would look like in lower caps as well yeah Gilroy just looks the best I’m gonna stick with Gilroy and the reason being is that it’s a more professional-looking typeface there are so many time face to choose from when it comes to logo design in general and it’s Important to make sure that if you’re working for a company that is modern that you choose modern typefaces now we’re not just gonna give them this typeface we’re obviously going to create an icon as well with it and the icon idea that I have is a speech bubble in An app icon esque way so what we’re going to do is work on the color drag your work over here and create another copy of this and we’re going to change this to one of these primary colors in our swatches over here so I could change it to green Strange change it to pink that looks better I like the pink because it’s very vibrant we’re gonna change it to a probably a purple so something like this and I think I like the purple the most now obviously when you’re creating logo designs for clients you would not follow This process reason being it takes a lot more research but when you’re doing this as a passion project and you’re choosing typefaces it’s okay just to go off and do what you want to do it’s all about learning from your mistakes and identifying why you’re doing what you’re doing for example the Reason why I’m choosing purple is that it’s a good middle ground between the pink and dark purple or the dark blue I like the look of it every typeface is kind as much as possible but all the kerning and tracking isn’t always correct especially when it comes to logo Type design so the next step is to track and Kern this correctly to someone who’s not a designer this looks perfectly trapped it looks very nicely done but to me as on who works with logo types and typefaces all the time I can see there’s a few parts in here that aren’t correct So what I’m going to do is we’re going to alt drag this up to copy it so I have a reference it’s very important to keep a reference of all the work that you’ve done so you can see where you’ve gone wrong when you ultimately will at some Stage and it’s also nice just to look at when we go back through and see the evolution of a logo so I’m going to zoom in but not too far and it’s important to be quite far away from the logo as well when you’re doing this and we’re going To use a type tool click inside and we’re going to use the alt or option and the arrow keys what this will do is it will change the kerning one step at a time so I’m going to make sure that all the type is kind correctly as it goes Through here so I can see the a looks a bit strange towards the e so I’ve moved that in and then the oh I think I liked the look of that I’m going to move it in and don’t worry if it looks a bit strange if you move it out after but I’m Sort of going through it or making sure that it works correctly then I can zoom out the resume out it’s a really good way of working out whether you kerning is correct now kerning for a logo type rather than a whole font is so important and it’s actually a bit More important than some people think reason being is that font that you’re using for that logo has to work as one word normally type designers would do the overall kerning which is a huge process to do which is going through every single letter and making sure that the spacing between each letter is Relatively the same to our eyes when it comes to logo type design it’s even more important because we’re working on the logo itself and we need to make sure that this is readable when it’s small when it’s big and that it doesn’t look like there’s any obvious mistakes For instance here the a as I’ve looked away is a bit too far in so I’m moving it out but again it looks a bit too far out now so the difference here you can see if I bring this out to you there’s a massive difference you may not be able To see it but I’ve tightened the kerning up ever so slightly and this could change in the future now there also a thing about typographic logos is to change something about the type and I think there’s a lot of creative ways of doing it but you only Want to do something subtle logo designs don’t really want massive massive changes to them otherwise it just doesn’t look modern or professional so there’s something that I normally do which is go through a lot of system the first step I’m going to do is go press Command shift + o and that will outline the typography to be shapes the difference between the shapes and the type is now this is no longer editable type so I can’t just write something inside it or change the tracking or kerning but I you see these as vector Shapes now now the first thing I’m going to do is go ahead and bring this arrow down here or this part of it down ever so slightly now I like the slant there and it gives it a bit more of a unique look and all I did was move something Ever so tiny down so now that I’ve got the actual type I’ve worked out what it should look like this gives me inspiration for the next part which is the icon so whenever I’m creating an icon to go with a logo type I always try to keep it as obvious as possible within The context so for this is a social messaging platform so it’s basic…

FAQ: How To Design A Professional Modern Logo

1. What are the essential elements of a modern logo design?

   Essential elements of a modern logo design include simplicity, versatility, relevance to the brand, and a unique concept that sets it apart from others.

2. What are some popular design trends for modern logos?

   Popular design trends for modern logos include minimalism, geometric shapes, negative space, and bold typography.

3. How can I ensure my logo design looks professional?

   To ensure your logo design looks professional, focus on clean and balanced composition, use high-quality colors and typography, and avoid overly complicated or cluttered designs.

4. Is it important to consider scalability when designing a modern logo?

   Yes, scalability is important as a modern logo needs to look good across various mediums and sizes including print, digital, and merchandise.

5. Where can I find inspiration for modern logo designs?

   You can find inspiration for modern logo designs by browsing design blogs, social media platforms, and design galleries, as well as studying successful modern logos from brands in various industries.

I hope you find useful my article How To Design A Professional Modern Logo #3 ✍🏻, I also recommend you to read my other posts in my blog.

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