How to Generate Leads and Grow Your Video Business

Are you struggling to generate leads and grow your video business? In today’s digital world, standing out and attracting clients can be a real challenge. But fear not – we have the solution for you! By implementing a few strategic tactics and leveraging the power of video marketing, you can effectively generate leads and grow your video business. In this blog, we will discuss some proven methods to help you attract new clients, increase your revenue, and take your video business to the next level. Whether you’re a freelance videographer or a video production company, these tips will help you achieve your business goals. Let’s dive in!

How to Generate Leads and Grow Your Video Business

Hey everybody what’s up! I’m going to do an extremely deep dive to help Chris Franklin who is in the video business and he’s had some wins but recently he’s kind of been stuck his business has dropped in half. So he went from $300,000 in Revenue annually to 150, he lost a little bit of his Mojo. So we get into like what he should be selling, why people buy, and the strategies necessary for him to rethink his business. All right so Chris let’s get into it. I talk to you about how you need to generate leads so now we actually have to do the work and see where your ideas lead you, right? So let let’s first start with any kind of reflection. Is there anything that you want to ask me before we get into it? Okay, so one of the main things that I want to do is figure out exactly what content that I need to be making and how I can utilize the platform of everything that I have because I’m terrible with cold leads and I want to make those cold leads warm leads. There was something you told me years ago and it was one of those things where you said, “Nobody can find you like you can do the work of these half million dollar budget videos but nobody can find you.” There’s a lot of work for me being findable. But right now it’s just YouTube, just website, and just word of mouth. I think there’s a line in Austin Kleon’s book where he talks about this and show your work. He says, “To be found, you must be findable.” I’m not even sure that’s a real sentence but it sounds really good to me. You got to make it easier to find you than it is to find someone else that has comparable skills because we only hire the people that we know. That makes 100% complete logic, right? So when your pipeline isn’t full of new leads, it’s an indicator that it’s very hard to find you right now. We say quality to Quality if someone’s easy to find then they’re going to choose the person that they know. It’s just like that. Like yesterday we were talking about filming for an event and I had to scramble to find somebody. So of course, I reached out to Rich who’s not available. I reached out to another guy who’s not available and Richie’s like “Hey, you remember Sam? Just hire Sam.” I’ve never looked at Sam’s real, I don’t know anything about Sam to be honest except for the first time he helped us out but because he comes from Richie there’s a link there. And this also tells you something about human behavior. We trust people that we know more than we trust qualified people and it’s a crazy concept. Simon Sinek talks about this, he’s like “We would rather choose to hire a babysitter that has grown up in our neighborhood that we’ve known since they were a little kid and now 16 than to hire a professional nanny from the UK that we know nothing about. The professional nanny is infinitely more qualified than the 16-year-old teenager who probably going to be snap chatting or doing something weird and not even paying attention to your kid. But because we saw her or him go to church, go to the same school go to the same school as our children or whatever it is we or we know their parents it’s a familiarity. So in this race to develop a relationship with people, we need to understand they got to feel like they know us. And once they get to know us do they like us, do they trust us so that’s why you hear often times people say no like trust it begins like that. So you got to be findable and that’s really important so we’ll cover that but also based on the reflections that we talked about yesterday or in the previous video we talked about man are you just selling the person who creates videos or the person who edits because you’re selling the wrong thing you’re not selling the transformation that matters to them so today let’s dive into the psychology of why people buy and see how you can start to rethink how you position and talk about your services and what you’re actually doing such that people are going to feel great joy to give you a lot of money to do what you do, how does that sound?

The Psychology of Buying

That sounds perfect. All right let’s jump into it most of you will know that there’s this thing called Maslow’s hierarchy of needs and it’s a complex concept to understand even though he’s made it very simple. I found some parallels with branding with value-based pricing and also something that Alex fosi has shared in his book $100 million offers okay. He talks about the three things that people really buy and pay money for do you know what they are Richie? I don’t know do you guys remember? Okay what are they um health, wealth, and status no no you got two of three a health, wealth, and relationships relation that’s my H WRR okay so what is health everything to do with your physical fitness um if you’re sick and you go to the doctor uh vitamins even anything that improves your quality of life that’s we would put under health so Fitness diet food all those kinds of things and then wealth can literally mean money or options or Freedom or choice because people who are wealthy have the freedom to choose and when I map it out here hopefully you’ll understand it better in relationships we all want to have improved relationships with our partners our co-workers our boss our employees our clients our community so those are the relationships and the foundation of that is probably Communications there’s probably some kind of mindset psychology involved in there okay. So I’ve taken this and I’ve added two other things to it which is status and identity so Health, wealth, relationships, and status and identity and it’s kind of interesting how each one of these moves us to act in different ways I think one of the biggest drivers in buying and buying psychology is status and identity status is if I buy this what am I signaling to other people about my Beliefs and values this really what it is so the reason why people drive premium cars or buy luxury goods is to signal to others and to themselves to their tribe their community that they’ve achieved something in their life it’s kind of the same thing as what is the Status that a Harvard Business School degree diploma gives you or that you Magna Kum laude or you’re the debate Champion or national champion those signal to other people shorthand that you’ve done something their heris okay you know what heris are heris is a fancy like $7 word to say a shortcut for an Idea so if you develop an acronym that unpacks a much more complex idea you can call that a heris you know how some people would like tie a string around their finger to remind them something you could say that is a form of herisk as well or um or mnemonic you know what A mnemonic is they’re the kind of like the Intel bong bu bu bu bum that’s a neonic and most people don’t know why it’s that note and the story is because it’s Intel inside and that’s where that comes from but we don’t even know that but when we Hear that we just know or the THX sound I don’t know what they call it but there’s the you know we’ll put kind in sound effect to make that much more impressive than I just did then you’re like woo I’m ready for something…

FAQ – How to Generate Leads and Grow Your Video Business

Q: What are some effective strategies for generating leads for a video business?

A: Some effective strategies for generating leads for a video business include creating engaging and informative content, utilizing social media to showcase your work, attending industry events and networking, and offering special promotions or discounts to attract potential clients.

Q: How can I grow my video business once I have generated leads?

A: Once you have generated leads, you can focus on growing your video business by providing excellent customer service to retain clients, asking for referrals from satisfied customers, expanding your services to include additional video-related offerings, and investing in marketing and advertising to reach a wider audience.

Q: What are some ways to stand out in the competitive video industry and attract more leads?

A: To stand out in the competitive video industry and attract more leads, you can showcase your unique style and approach, highlight your expertise and experience in the industry, provide exceptional quality and value to your clients, and consistently seek feedback and improve your services based on client needs and preferences.

Q: How important is it to have a strong online presence for a video business?

A: Having a strong online presence is crucial for a video business, as it allows you to showcase your work, connect with potential clients through social media and your website, and build credibility and trust in your services. It also provides a platform for potential clients to easily find and contact you.

I hope you find useful my article How to Generate Leads and Grow Your Video Business, I also recommend you to read my other posts in my blog.

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