How To Say Your Price – Sales Roleplay (Sales Call With Client)

Do you struggle with knowing how to communicate your price to potential clients during a sales call? Many sales professionals find it challenging to discuss pricing with clients in a confident and effective manner. However, learning how to navigate this crucial part of the sales process can make a huge difference in closing deals and growing your business. In this blog, we will discuss some helpful tips and strategies for successfully communicating your price during a sales roleplay with a client. By the end of this article, you will have the tools you need to approach the pricing conversation with confidence and professionalism. Let’s get started!

How To Say Your Price – Sales Roleplay (Sales Call With Client)

In a situation where your prospect has identified they need a new brand identity and logo design system you’ve determined this is what they need and you’ve determined that it solves a business problem what business problem did that solve um the way they show up is not representative of how good of a Business they are it feels in congruent with their marketing it’s not attractive enough for the kind of client they need so they’re not getting the right leads in the door cuz maybe they look cheaper than they actually are and they’re introducing a new line of things where this extended brand identity is helping Them launch this stuff easier and make sure that everything is cohesive as it goes out it sounds like everything you’re saying is what they have currently is misaligned with what they like from status to attraction to leads to product launch awareness Association they want to change it are any of these Things quantifiable from a business metric I get the dance we’re doing now I’m the client I feel like I’m feeding right into your hand is this is this happening right now is this meta right right now is this what’s going on yeah if we’re not attracting the right person Then person that we want which on average pays us this much is not coming through the door so we’re not hitting the revenue markers that we want to hit do you think your money is better spent investing in copyrighting and marketing funnels and marketing programs than it Is in brand Identity Design if your whole point is to attract more customers do you think by changing the identity that that’s going to do anything I think the copyrighting and the marketing and how it’s presented needs to be aligned with the brand identity that’s important to me or else We’re just going to look like the quick marketers they a clickfunnels landing page with a lot of text and it doesn’t really speak to our culture who we are and who we serve so I I do think important I do want to say this I would Love nothing more than to design a brand identity system for you however I just need to check in with with you to say like in the real world do you buy products that you love from companies that are very valuable where they’re logo and identity system is trash that’s An excellent question I would say yeah sometimes can you name more companies where that’s true versus false or can you name more that it’s where that’s false versus true where they’re valuable company and they’re Identity Design is terrible more cases where it’s true or more cases where that’s false probably more cases where It’s false as I think of my own shopping Behavior and the longevity of who I buy from I’m an iPhone user The Experience from top to bottom from when I get on the website or when I go to their desk in the shop to the packaging I think it Is important how many companies that can you name that are on the Apple level experience that you’re talking about would should you go down the list with me not many probably probably not so I already know the answer to this question is because a lot of people associate a Solution with what they want and they don’t actually take the time to actually check in whether or not the market validates this or not I’ll give you a couple examples the Hilton Hotel you love their logo and identity system I could care less about it actually right valuable company very much so marott Yeah Norwegian Cruises we can just go down the line and in fact there are many companies which their logo identity is terrible but it doesn’t seem to matter so I would hate for you to spend money building something in hopes of achieving a certain result when that’s not likely Going to happen I care a lot about Identity Design packaging customer experience but then we have to say that that’s what matters to us and not because we’re trying to attract new customers because there’s probably safer bets that’ll get you a more likely outcome than it is to spend more money In doing brand Identity Design but there are two other things that you mentioned which is status there’s a feeling here and you don’t want to feel like a subpar brand you want to feel like a premium brand and the next is you’re you’re making new products and you need to Launch things and maybe the old Identity Design is attached to certain feelings and associations that are no longer relevant to this company you’ve outgrown the old container and to get a fresh start you need to change identity if that’s the case then a logo might serve that purpose really well it’s giving Yourself a makeover so you can start fresh often times when a company is inherited by the Children of the founder they want to put their stamp they want to change things they’re going new bold Direction they want to make it more modern and Innovative they want to Switch verticals that’s a good time to change the name and the logo is that the case here the more you explain it that is definitely the feeling that I have and the desire that I want and where we’re at as a business so one is a feeling based and it’s hard to quantify That but let’s just put that aside for a second and the other one is because we need to reposition that’s a marketing function and for sure you need a new identity to reflect that nothing gets depressed talking more than when you start to make some changes like the Identity all of a sudden people notice right away because you’ve you’ve you’ve given it a facelift that’s why people remodel restaurants and create new identity systems is this an important thing for you do you feel like without this it’s going to hold your company back I think it’s necessary right now And I wouldn’t want to put so much work around the launching of a product the bringing people in if the experience does not feel right for the client it doesent us and the more you ask these questions itely is just feeling like I want to be proud with how we’re up in The marketplace and I want to use your language to make the experience premium and I think the identity and the logo is a big part of that I need you to know that premium logos and experiences don’t come cheap that’s why they’re premium tell me more are you aware of that I am Well not just the design the research the craftsmanship but also in the production of things the reason why Apple product feel that the way they feels because every component from the plastic wrapper to the packaging and the friction in the Box the paper the photography it’s all money and these are All little tiny signals that are sent from product to customer that they might not be able to articulate but they feel so often times prospects will come to us and say we want to create a premium experience but they’re not they’re not really willing to back it up and so There’s a misalignment there again you’ve seen this too overseas companies who do knock off products or me too products will cut corners and you can feel the difference you can see the difference and you can taste the difference if it’s a food product so you have to be 100% committed to this Otherwise it’s going to be lipstick on a pig as they say are you committed to it I’m committed to it I would like to know more of what that commitment looks like because from what I’m hearing from you this is not just…

How To Say Your Price – Sales Roleplay (Sales Call With Client) FAQ

Q: What is the best way to communicate the price to a client during a sales call?

A: It is important to be confident and straightforward when communicating the price to a client. You should clearly state the price and be prepared to address any questions or objections that the client may have.

Q: Should I negotiate the price during the sales call?

A: It is ideal to have already negotiated the price before the sales call. However, if the client raises concerns about the price, be prepared to discuss potential discounts or concessions.

Q: How can I justify the price to the client?

A: You can justify the price by highlighting the value and benefits of your product or service. Use specific examples and case studies to demonstrate how your offering can solve the client’s problems or meet their needs.

Q: What if the client expresses sticker shock at the price?

A: If the client seems surprised by the price, take the opportunity to reiterate the value and benefits of your offering. Offer to provide additional information or references that can help the client feel more comfortable with the price.

Q: How do I handle objections about the price?

A: When addressing objections about the price, listen carefully to the client’s concerns and respond with empathy. Offer to explore alternative pricing options or provide more information to help the client make an informed decision.

I hope you find useful my article How To Say Your Price – Sales Roleplay (Sales Call With Client), I also recommend you to read my other posts in my blog.

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