How To Set Up Google Analytics on WordPress – NO PLUGIN

Are you looking to track your website’s performance and gather important insights about your audience? Setting up Google Analytics on WordPress can be a game-changer in achieving your digital marketing goals. While there are plenty of plugins available for this task, you may want to consider setting up Google Analytics on your WordPress site without using a plugin for more control and customization. In this blog post, we will guide you through the process of setting up Google Analytics on WordPress without using a plugin, giving you the tools you need to optimize your website’s performance and reach your target audience effectively.

Introduction

Setting up Google Analytics on WordPress is essential for tracking the performance of your website. While there are plugins available to help with this task, some users prefer to set up Google Analytics manually to avoid adding unnecessary plugins. This article will guide you through the process of setting up Google Analytics on WordPress without using a plugin.

Step 1: Create a Google Analytics Account

The first step in setting up Google Analytics on WordPress is to create a Google Analytics account. If you already have a Google account, you can use it to log in to Google Analytics. Once you are logged in, you can create a new account specifically for your website by following the instructions provided by Google.

Step 2: Get Tracking Code

After creating a Google Analytics account, you will need to get the tracking code for your website. To do this, click on the admin tab in Google Analytics and select the property for which you want to get the tracking code. Then, click on the tracking info tab and select tracking code. Copy the code provided by Google.

Step 3: Add Tracking Code to WordPress

Now that you have the tracking code, you need to add it to your WordPress website. To do this, log in to your WordPress dashboard and navigate to Appearance > Theme Editor. From the list of theme files on the right, select header.php. Paste the tracking code just before the closing tag and save the changes.

Step 4: Verify Tracking Code

After adding the tracking code to your WordPress website, it is important to verify that it is working correctly. To do this, visit your website and right-click on the page. Select the inspect option and navigate to the console tab. If the tracking code is working properly, you should see a message indicating that Google Analytics is tracking your website.

Step 5: Set Up Goals and Funnels

Once you have successfully set up Google Analytics on your WordPress website, you can start setting up goals and funnels to track specific actions on your site. Goals allow you to measure the success of your website, while funnels help you track the steps users take to complete a specific action.

Conclusion

Setting up Google Analytics on WordPress without using a plugin is a simple process that can provide valuable insights into the performance of your website. By following the steps outlined in this article, you can track important metrics and make data-driven decisions to improve the user experience on your website.

FAQ about How to Set Up Google Analytics on WordPress – NO PLUGIN

1. Why should I set up Google Analytics on my WordPress website?

Google Analytics provides valuable insights into your website’s performance, user behavior, and traffic sources. This data can help you make informed decisions to improve your website’s effectiveness.

2. How can I set up Google Analytics on my WordPress site without using a plugin?

To set up Google Analytics on your WordPress site without using a plugin, you will need to manually insert the tracking code provided by Google into the header section of your website. You can do this by editing the header.php file in your theme or by using a code snippet plugin.

3. Where can I find the tracking code for Google Analytics?

You can find the tracking code for Google Analytics by logging into your Google Analytics account, selecting your website profile, and navigating to the Admin section. Under the Property column, click on Tracking Info and then Tracking Code to view and copy the code.

4. Will setting up Google Analytics affect my website’s performance?

Adding the Google Analytics tracking code to your website should not have a significant impact on performance. The code is lightweight and loads asynchronously, meaning it won’t slow down your site’s loading speed.

5. How can I confirm that Google Analytics is tracking my website properly?

To verify that Google Analytics is tracking your website properly, you can visit your website and then check the Real-Time reports in your Google Analytics account. If you see your visit reflected in the report, then the tracking code is working correctly.

I hope you find useful my article How To Set Up Google Analytics on WordPress – NO PLUGIN, I also recommend you to read my other posts in my blog.

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