Master THIS To Get More Customers (Masterclass 1/5)

Are you struggling to attract more customers to your business? Do you feel like you’ve tried every marketing tactic in the book with little success? Well, you’re in luck because we’re about to kick off a five-part masterclass series that will teach you the essential skills you need to master in order to get more customers. In this first masterclass, we’ll be diving into the power of understanding your target audience and how to create a messaging strategy that resonates with them. By the end of this series, you’ll have the tools and knowledge to effectively turn your business into a customer magnet. So let’s dive in and start mastering the skills needed to grow your customer base!

Master THIS To Get More Customers (Masterclass 1/5)

Yo what’s up you beautiful people in this video I’m going to be doing a deep dive with the one and only Christo about what he believes to be the five core Essentials that you must Master to grow your freelance business especially if you’re creative so you want to stick Around for that let’s jump right into it just to contextualize a little bit more of the discussion so people can follow along you’ve kind of titled these five core Essentials which is what’s going to be discussed throughout the video and I’ll list the top five the five and then We’ll talk about each one individually the first one is buying psychology the second one is sales psychology third is pricing psychology four is irresistible offer and number five is attraction marketing many of these terms may be interchangeable in our sphere or in business so let’s start with the first One buying psychology what is it and what do you exactly mean when you say this is a core essential to Growing your create a creative freelance business what is buying psychology well a lot of people have a problem selling to other people probably the reason why they have A hard time selling to other people is because they don’t really understand why people buy what motivates them what they’re trying to achieve in their life they think it’s about receiving a service and paying a price for it they’re missing the entire Point most of us are motivated by different things now I think it’s a relatively modern concept that Brands exist and the reason why is because for a very long period of time in human history we barely had enough our main focus was on Survival so we didn’t have a lot of choices if there Was food to eat we would eat it and we would eat as much as we could because we didn’t know when our next meal was going to come so fast forward into the 20th century now we have industrialized farming and we are increasingly becoming wealthier as individuals the median Income and the ability to acquire food is a lot easier and mass-produced goods and so now we have a thing called choice so this is where it gets really fascinating and so now when we can choose multiple options there’s many alternatives to what it is that you buy We start to ask ourselves why do I prefer one pair of shoes over another they both will cover my feet they’ll get me from point A to point B but there’s got to be more here and so companies started to figure this out and this has been probably the last 100 years that This has been going on maybe a little bit longer than that I would say in the last 50 years this has really come to a head because all you have to do is go and search on Amazon type in the word brand and you’re gonna see probably Hundreds if not thousands of books with the word branded it somewhere so what is it that we’re doing well why do we pay more for something when a cheaper alternative exists why do we do that are we crazy what is happening is when we buy something it says something about Who we are our beliefs our values our preference our taste but it’s allowing us to join a tribe of other people who buy the same brand and we see each other like we get it oh you’re that kind of driver you’re an Audi driver you’re a Porsche driver you’re a Mercedes person So we’re signaling to others with the symbols that we put on our body the things that we get into and drive and the things that we wear around our neck are I I wear our our jewelry all those things signal somebody else this is who I am so we’re searching for meaning and We’re trying to form our identities and so when we start to understand that we might sell a little bit differently what I’m saying is what you think you know about what motivates people is probably wrong and when you start to understand what motivates people how they buy why They buy looking at it from the customer’s point of view it’ll give you an entirely different Insight I’m curious when we understand buying psychology the way I understand it is there’s two sections there’s the internal you and your business and the external which is the customer and you Said a lot about why are we motivated to buy that’s on the customer side I’m curious if I’m a freelancer right now listening and I’m trying to improve my business to attract that customer to be motivated to me what is one thing that I could focus on whether that’s enhancing Or improving or studying to make sure that I’m a more appealing business to that buyer and that buyer psychology yeah there’s a very simple fundamental concept that you need to understand that user experience designers have understood for a long time now which is each person is motivated to achieve Something so they exist in their care reality and they’re trying to get to their desired reality or their desired future State there’s some tension there’s a barrier there’s a gap between where they are and where they want to be when you start to understand that then You start to feel their pain and what what motivates them again so you want to reduce the pain and you want to increase the gain and if you provide a bridge between their current reality and their desired reality it will do really well the problem is that many businesses just Think about what it is they want to do and they don’t really understand the market at all they’re really good at problem solving not great at problem finding or seeking any solution isn’t good or bad it depends on the problem the person’s seeking it and this is what’s really important to understand so Ask yourself who is it that I’m trying to serve and the first step I would say is try not to serve such a big and Broad Market you need to narrow it down and it feels very counter-intuitive to say like so to get more business I have to reduce The possible customers that will buy from me and the answer is emphatically yes you must do that because it must be clear in your mind who this person is and the clearer you are the more likely you could predict what it is that they want what it is that they need what Motivates them where they’re feeling a lot of pain and resistance and where they’re going to get a lot of joy and fulfillment when you understand that the solutions start to become a lot easier we got to train our mind to look for problems you have limited time and energy to solve Problems and to build a business when you think about it that way you have to start getting really specific about who it is you’re after and each customer has their own unique problem and the more generic you are is the harder it is for you to get noticed to get discovered to get selected it’s just really hard like you’re fighting an uphill battle now how do you know if you’ve got it wrong because if you keep saying to yourself hey I could pretty much serve anybody with what it is that I do there’s a really big chance that you’re doing it wrong now this feels afraid and threatening and so there’s a belief system that comes into play here which is like no the more likely that I can Serve anybody the more money I’ll be able to make and this is false and so it comes back to a thing I just thought about just now dubious certainty is better than credible doubt you got to be certain who it is that you’re after and be okay that not everybody’s going to love you or want what it is that you provide go out on a limb and predict what it is that’s going to happen but this feels very internal it feels dangerous so our natural inclination to retreat back to safety so you need to push yourself to add what I believe is probably a little too narrow at first and then watch what happens because something magical does start to happen first most people breathe a sigh of relief because they’re just really clear now I know who the hell I’m going after and now I know how to change my website what to put on my Instagram feed what to write in my email it all starts to happen it’s like the lights being turned on in a dark room you just start to see things that you didn’t or couldn’t see before

Master THIS To Get More Customers (Masterclass 1/5) – FAQ

Q: Who is this masterclass for?

A: This masterclass is for business owners, entrepreneurs, and anyone looking to increase their customer base and improve their sales strategies.

Q: What will be covered in this masterclass?

A: In this masterclass, we will focus on mastering the essential skills and strategies to attract and retain more customers, including identifying target markets, creating effective marketing campaigns, and providing exceptional customer service.

Q: How will this masterclass help me get more customers?

A: By learning and mastering the techniques and principles shared in this masterclass, you will be able to implement proven strategies to attract more customers, increase sales, and build long-term relationships with your customer base.

Q: Is this masterclass suitable for beginners?

A: Yes, this masterclass is designed to cater to individuals at all levels of experience, including beginners who are looking to improve their customer acquisition and sales skills.

Q: What can I expect to gain from attending this masterclass?

A: By attending this masterclass, you can expect to gain valuable insights, practical tips, and actionable strategies that will empower you to attract, engage, and convert more customers for your business.

I hope you find useful my article Master THIS To Get More Customers (Masterclass 1/5), I also recommend you to read my other posts in my blog.

If you need help with anything join the community or do not hesitate to contact me.

Please consider joining my newsletter or following me on social media if you like my content.