Science of Social Media Marketing – Masterclass w/ Brendan Kane

Are you struggling to make an impact with your social media marketing efforts? Do you feel like you’re constantly playing catch-up with the latest trends and algorithms? If so, you’re not alone. The world of social media marketing is constantly evolving, and it can be challenging to keep up with the latest strategies and techniques. That’s why we’re excited to announce our upcoming science of social media marketing masterclass with Brendan Kane. In this masterclass, you’ll learn the latest science-based strategies for maximizing your social media impact and reaching your target audience. Whether you’re a seasoned marketer or just getting started, this masterclass will provide you with the knowledge and tools you need to take your social media marketing to the next level.

Science of Social Media Marketing – Masterclass w/ Brendan Kane

Introduction to the Science of Social Media Marketing

Joining me today is Brendan Kane, the founder and managing director of Hookpoint, a research and insights company about social and viral content. He is also the author of two best-selling books and has generated over a billion dollars in revenue.

Early Days in Social Media

Brendan Kane got into social media very early, starting around 2004-2005 on platforms like Friendster and Myspace. He initially went to film school with the goal of becoming a film producer but soon realized the importance of understanding business as well. This led him to create internet companies while in college, which ultimately gave him a leg up in pursuing a career in the film industry.

Breaking Into the Film Industry

After graduating from film school and moving to LA, Brendan started at the bottom, making coffee and copies. However, he quickly recognized the anxiety around promoting films and saw the potential of tapping into online traffic sources at a fraction of the cost of traditional advertising methods. This led him to build digital divisions and utilize social networks to promote films.

Recognizing the Power of Social Influence

Noticing the early potential of social influence, Brendan executed the first influencer campaign on YouTube for a movie called “Crank” in 2007, leveraging the reach of top YouTubers to promote the film without any cost. His confidence came from identifying unique opportunities that could provide value to the movie, directors, and studio executives.

Shifting Perspectives on Social Media

For those who still hold negative views of social media, Brendan encourages introspection to understand the root of these beliefs. He highlights that many individuals may not despise social media but rather feel overwhelmed by it due to a lack of understanding or the inability to translate their expertise to the digital medium. Brendan emphasizes the importance of showing individuals how to leverage their creative skills on social media, ultimately shifting their perspective and fostering openness to the platform.

The Art of Systems and Processes

While acknowledging that social media isn’t for everyone, Brendan focuses on creating systems and processes to demystify the overwhelming nature of online content. Through experimentation and documentation, he distills complex concepts into actionable strategies, making social media marketing more accessible to individuals of varying backgrounds.