Selling Without Being Salesy: The Kind Way to Sell.

Do you struggle with selling your products or services without feeling pushy or insincere? Many people feel uncomfortable with traditional sales tactics and worry about coming across as too aggressive or self-serving. However, there is a kinder and more authentic way to sell that focuses on building genuine connections and providing value to your customers. By approaching sales with empathy, understanding, and a genuine desire to help others, you can sell without being salesy. In this blog, we’ll explore the kind way to sell and how you can use it to grow your business without compromising your integrity.

Selling Without Being Salesy: The Kind Way to Sell

Here’s the big lesson that I learned when you get to a certain level in your life and you’re working on projects north of $200,000 you have to understand something the clients can hire anybody in the entire world so your level of competition has completely changed if you’re using a minor league strategy to Play in the Major League it’s counterintuitive that if you just keep doing what you’re doing today that you’ll just keep growing but eventually you hit a ceiling or a wall what got you here won’t get you there so I needed to learn something to different and what he Taught me allowed me to double my business in one year what’s up beautiful people the video you’re about to watch is my presentation that I just did here at rgd design thinkers it’s called Natural Born seller to tap into your natural gift to influence and persuade people all right hi everybody so happy To be here I feel like I did something wrong and I was sent to jail because it’s been like four or five years since I’ve been here I’m so happy to be here a couple different things number one is I just realized something and that I’ve been doing something wrong all my life I’ve been saying Toronto and the tea is silent it’s so I’m supposed to come out here and say hello Tana is that right okay you learn something new every day okay some points there uh I’m going to jump right into my my presentation here and hopefully we’ll have some time for Some Q&A the first thing I wanted to share with you is I have this observation this observation is that when we talk about sales we tend to think that if you’re big boisterous extroverted energy then you do sales and if I know my people most designers are Introverts just by a show of hands how many people self-identify as introverts okay all right and everybody else what are you doing here because it’s not real right so here’s the problem the problem I see is that the the extroverts are gregarious they’re Social Butterflies they have The Gift of Gab You know what I’m talking about they can walk into to room full of strangers and strike up a conversation and feel like family right away and I’m outside in the window looking out in the cold like how do I do that cuz I can’t and and they’re they’re Charming they draw people to Them and they seem to get all the glory and this is a struggle I think a lot of creative people deal with because you’re in the back room you’re doing the work the good work and you don’t get the reward I’d like to change that and Perhaps one of some of the most famous sales people are people on this list but I want to draw your attention to one person in particular Jordan bord he’s the The Wolf of Wall Street you guys have you seen that movie Leo DiCaprio Wolf of Wall Street and so he’s doing All these aggressive things and manipulation and and selling a lot of junk bonds and so we kind of have this impression that you have to be like this to do this so what about all of us what are we supposed to do and I’m here to Try to empower creative people to make a a living doing what it is they love so we kind of have to entertain this idea of sales and I’m not talking about just selling your idea selling your vision I’m talking about sales like sitting in Front of a client and be able to do a business transaction with them so if I were to ask you all how do you feel about salespeople what kind of image would come up to your mind maybe they’re very aggressive manipulative and we have that classic used car Salesperson vibe that we get from them and I don’t know if you’ve ever been the victim or had sit through a times share sales pitch I have it’s horrific so don’t go for the free breakfast Nothing in life is free okay and I almost bought A Time sh I didn’t want so you get this really icky feeling about it and so if we walk around we have this impression that to sell is to be like a snake well then we’re not going to want to do it or we’re going to have a bad attitude Towards doing it that feels fair right if you hate doing something you’re not going to get good at it so I think what we do is we need to have an alternative to Mr Jordan Belfor The Wolf of Wall Street one where it’s more permission based where you’re actually giving or creating Value to others that feels in alignment with who we are that’s led by curiosity and given in the spirit of generosity that sounds a lot more pable right but that’s probably not the image that you have of a salesperson so I’m going to help to reframe sales for you Today so that you have a healthier relationship with idea of sales I’m getting messed up I’m stand over here okay so couple things you need to know number one sales is change management have you heard of it described this way change management okay so I’m going to Hopefully make a case for this concept here so another way of looking at change management is somebody wants something and can’t get it this could be your client wanting a customer your customer wanting a certain result and you helping them to figure out what that looks like And how to get it so you just have to ask yourself two questions what do they want and what’s getting in their way and because we’re in a room full of designers I made a graphic for you much simpler okay so just three parts just remember these three parts number one is There’s a current state where you are today and then there’s a desired future state so all of you I’m going to make this assumption that you’re here today and you’ve given up some of your free time given up some of your resources and the things you have to get done on that To-do list because you want to achieve something there’s a result that you want to achieve that’s fair right and so then you go buy a ticket to achieve that result so if organizations like this understand you really well what they need to do is communicate to you the desired future state that you’re Interested in so some of you want to network some of you want to connect with people you’ve not seen in a really long time some of you just want to escape the house and get out but some of you want to learn something that you can walk Away with today that you can apply today and tomorrow to change your life so we know this that if there’s a current state and a desired future State there’s something that’s getting in the way so if you want to be more effective in your skills of persuasion or helping clients Achieve that you have to identify what’s the obstacle or the challenge that’s getting in the way that’s clear right there’s no obstacle then there’s no friction they’re already in the desired future state number two you have to understand this that people know this already you know this as well that only By spending money will the problem go away I give you a really basic example if you need to make a flyer and you don’t have a printer you know you have to go to a print shop and have it done if whatever reason your plumbing explodes at your house in an really Inconvenient time and I guess there’s no convenient time you know that the only way…

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