Why Most Creatives Fail Online: Strategies for Lead Generation, SEO, and Content

Are you a creative struggling to succeed in the online world? Do you feel like no matter how much effort you put into your content, it’s not getting the attention it deserves? You’re not alone. Many creatives face the same challenges when it comes to lead generation, SEO, and content. The good news is, there are strategies you can implement to turn things around and start seeing real results. In this blog, we’ll explore why most creatives fail online and provide actionable solutions to help you improve your lead generation, enhance your SEO, and create content that captures your audience’s attention. Whether you’re a writer, artist, photographer, or any other type of creative, these strategies can help you finally start thriving in the online space.

Why Most Creatives Fail Online: Strategies for Lead Generation, SEO, and Content

Y’all call yourselves brand strategists but the average person out there they don’t know what the hell that means this is why you’re lead magnet on your site like nobody signs up for it you’re like I regret asking her for this episode have no work Chris and then I’ll say I Wonder why I have no idea why you don’t have any work no prospects just think through their eyes and not your own like what is it that they need to know before they even get to know that they need you the mistake I see over and over and over Especially with creatives so then ask yourself how does Google know what this page is about if it has no freaking title what are the labels that people are searching on to try and find someone like you you probably get a million questions all the time the same questions from people yes how much Should I charge for a logo the questions you get all the time from your clients are key indicators you should be creating content around those questions hey everybody today for this podcast we’re doing a second episode because the first one was so good with my friend juel Kim and since speaking to To her last time her affirmations deck selflove affirmations and Reflections I highly recommend it it’s super freaking awesome but of course I would expect nothing less of her and many of you who have listened to that first episode know know her as a certified life coach and So this we’re going to do a little bit of pivot but before I do that just make sure you pick up a deck it’s available everywhere from Amazon to um what is it penguin Random House Urban Outfitters local bookstores we we love bring on to our show smart guests and we Support our guests by buying the products they make and because we love them that’s it so without further Ado juel welcome to the show thank you Chris thank you for that plug it’s great to see you again yes new year new you so we’re going to do a little pivot today We’re not going to do more life coaching stuff we will sneak some of that in there but here’s the weird thing I’ve known juel for some time now and she is one of these rare individuals who can jump from career to Career what she sets Her mind to she does and she does well and she excels so her last pivot to me was kind of a like an eyebrow Razer like what are you doing juel she’s very good at doing something which we’re going to talk about which is SEO and in a search Based world right now SEO is a really important driver as to how strangers or new customers find you but she decides to do the very hard thing and go into a deep dive and spend I think a year or so into becoming a certified life coach but I I said to juel juel can’t you just teach designers how to be found you’re so good at that so I think that’s why we’re having this conversation do I have this about right if I remember correctly you said what are you doing you could be sleeping on mattresses of cash Yes it’s very comfortable by the way when you s when your head falls back and it’s received by a you know a pillow of cash a mattress of cash and like ah I sleep so well at night yes okay there is something that is comforting about just having that Financial Independence that Abundance it’s nice and no switching to coaching while it was the right move for sure it was very hard it’s probably one of the hardest moves I’ve ever made but I am happy where I am but there is a part of me that does miss talking about marketing content marketing SEO and when I see people creatives designers photographers all all of the people in this bucket and what they’re not doing like just the simplest things even you your website every now and then I like to go into future.com and just sort of check out what’s happening you guys change up your landing pages and your Website all the time and I’m like you guys you guys could be doing this this one little thing and then you know that’s when I call you up I’m like Chris what are you guys doing then I ask you please don’t do it I have enough problems please don’t raise up any more Problems that I’m totally aware of okay let’s get into it we’ve set the intention for 2024 as the year for us for all of us to focus on generating higher quality leads higher quality leads means we have more prospects to talk to it means that they’re looking for US versus us chasing Them and we’re going to be able to command a higher price hopefully a price premium and with leads you could pretty much do anything you could hire more people you could work less hours you can pivot to other business businesses as long as you have enough high quality Leads and so with that if we’re talking about SEO first of all what is SEO and why should we care so if you’re not familiar with SEO it means search engine optimization and if you’re not familiar that probably still doesn’t help it’s just literally how do you get found on Search engines like Google and Google while it’s probably the most famous search engine in the world there are other search engines like YouTube Pinterest Amazon Etsy so a lot of the sites you go on to just buy things are also search engines and people never think about that but there are some Common patterns to how you look for the thing that you’re looking for so some people are browsers which is very interesting to me they’ll come onto a website and they’ll just start clicking through things they’ll scroll up and down they want to explore the lay of the Land but I think more than half of the people now today they just want to go to the search box and find the thing right so they start typing in words and they’re looking for something specific now where this gets interesting is there are different categories to the types of Things they’re putting into the search box and when we talk about SEO it’s the work that you can do on your end so you can match up to the words that people are putting into the search box so then your name your business your page even your social media page those start Surfacing on page one of Google and that’s where the magic happens okay that makes a lot of sense so it’s like you helping yourself make it easier for people to find the things they’re looking for so you want to be intentional about it you want to make Sure that the words you’re using are the same words they’re using because if there’s a a disconnect then basically you’re just wasting your time and your energy okay what are some of the foundational principles that we need to understand before we do a deep dive into like what are the Tactical things that They can do so I would say at the very base level Foundation is there are are three main approaches to SEO and they’re not separate approaches they all go together so kind of think of it like the three legs of a tripod so they all support you know the thing that’s Holding up at the top which is whatever it is you’re trying to be found for so if you’re a speaker or you’re a designer if you’re a coach whatever that thing is now those three legs there is content so literally what words are you putting…

Next Steps for SEO Improvement

Next steps for SEO improvement would be to focus on Key Word Research, On-Page Optimization, and Link Building.

FAQ about Why Most Creatives Fail Online: Strategies for Lead Generation, SEO, and Content

What are some common reasons why most creatives fail online?

Most creatives fail online due to lack of effective lead generation strategies, poor SEO practices, and ineffective content marketing.

How can I improve my lead generation as a creative online?

Improving lead generation as a creative online involves creating compelling and valuable content, implementing email marketing strategies, and utilizing social media platforms to engage with potential clients.

What are some essential SEO strategies for creatives?

Some essential SEO strategies for creatives include optimizing website content with relevant keywords, creating high-quality backlinks, and optimizing images and videos for search engines.

How can I create effective content as a creative?

To create effective content as a creative, focus on providing value to your audience, being consistent with your content creation, and utilizing storytelling to engage and connect with your audience.

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