Google Core Update: Another MASSIVE Week in SEO…

Have you noticed a drop in your website’s ranking on Google recently? You may have been affected by the latest Google Core Update. This past week has been another whirlwind for SEO experts as Google rolled out major changes to its algorithm. It’s crucial for website owners and digital marketers to stay informed and adapt to these updates in order to maintain or improve their search engine rankings. In this blog, we will dive into the details of the recent Google Core Update and provide tips on how to navigate these changes effectively. Stay tuned for valuable insights on the ever-evolving world of SEO.

Google Core Update: Another MASSIVE Week in SEO

All right so today we’re going to talk about the Google coure update what’s happened so far the winners and the losers and some of the trends that I’m seeing Plus what’s left to come because there’s still some crazy updates coming and if you haven’t seen it already I’m Sure most people watching this have seen the core update but it was announced on March 5th right here so there were two updates released one of them is the core update and one of them was the spam update these have both been rolled out on the same day and you can see that They’re still rolling out right so we’ve still got some time left to go and the thing I would say about core updates usually they last a few more weeks right so if it’s already been two weeks so far it might be another two weeks before we See the end of this now I’m going to come on to some of the biggest winners and losers in the minute but let’s talk about the three things they were targeting so number one is scaled content basically strengthening their policy to reduce the amount of websites scaling their content I would say from What we’ve seen that’s typically targeting AIS doing content at bulk and they’re trying to Stamp Out the local quality spammy stuff next up they’ve called this site reputation abuse but this is basically parasite SEO right so they’ve basically said that we consider low value thirdparty content produced primarily for ranking purposes without Close oversight of a website owner to be spammed right and the thing here is they’re actually publishing this policy two months in advance so they publish this update on March 5th as we can see right here but actually enforcement won’t be until May the 5th just to give Site owners some time and the final thing is expired domain abuse basically people buying expired domains and then trying to rank them really quickly so these are the three things are targeting in this spam update which I think makes sense because they had to do something About parasite SEO and they had to do something about a lot of lowquality AI sites and we’ll come on to some of the websites that have done well and done badly based on this so there’s this report by cyrix that basically looks at the updates from March the 8th to the Latest update which is March 15th as you can see here and you actually got quite an interesting table of how they’re performing before after the change and the change percentage right so you can see for example that if we take this website food.com which is obviously a massive Site you can see that the traffic has gone up very nicely since the core up right so these big Authority sites are performing very well and I’ll talk more about that in a second but it’s not necessarily the case for so if we look at this website for example Beauty Answer.com Dr 66 right here traffic is going down a lot as you can see right so before the update it was here now the traffic is dropping and that’s pretty much hared in one month pretty crazy there now these were quite big Brands obviously like food.com Big Brand right There and that’s something I’ll talk about in a second now let’s talk about some smaller sites are actually performing really well so for example if we look at this Fred from Key wordian who’s looked at nine Niche sites that are winning during the core update and Spam updates as you can see we can check out Gadget mates right here and you can see the traffic is just going up like crazy so previously there were 327,000 traffic a month now they’re at 784 th000 traffic on so quite a high Authority site right there with a lot of Backings pointing to them and this is some of the content they created now one of the things that I’ve seen a lot of people talking about is how sites with super laser targeted content is performing really well but if you actually look at for example like Gadget Ma.com they’ve got post about the iPhone 14 but you can see that actually a lot of the content is not that related so for example they talk about YouTube Xbox bottleneck calculators what does GPT stand for so not all of the content is super related but the traffic is going up like crazy But again if you actually plot the amount of backlinks versus traffic you can see that they correlate very closely now if we look at some of the back links they’re building and we’ll sort this by do follow and then one link per domain and sort by the newest back links first You can see some of the links that they’re getting through to their site when they came through Etc so you can see a lot of these back links are coming through every hour so tons of backlinks are being built to this site which is helping it rank better and the traffic Is more than doubled month on month pretty insane there here’s another site performing pretty well and this is an interesting one because actually their Dr is only 12 right so that’s a pretty low Authority site if we look at some of the keywords that ranking for all of This is very very focused so this is Cakes by MK and if you actually search K on the page you’ll see that every single keyword they’re ranking for is very closely related to their main domain and Niche but you can see how well they’re performing during this update now the Other thing that Google actually did a lot of this update which is quite unusual is they did these pure spam manual action penalties and they actually released a FAQ on their website as you can see right here so this was released on March the 12th which is like An FAQ that talk about the manual actions and what sort of happened why they’re doing so for example they’ve mentioned that they’ve issued a pure spam manual action when a site appears to use aggressive spam techniques that violate Google spam policies including tactics like automatically generate content cloaking scraping content Etc Now again I think they’re clapping down on this I’ll come on to some of the examples of sites that received a manual action penalty who were getting a lot of traffic in a second but again I think they’re clamping down on this because of the amount of sites creating content at Scale and they just have to find some clean way of of creating content not that I’m saying the Surs are better now but I think they have to manually intervene because there some many sies creating content at scale so they’ve released some steps on how to resolve With pure spam manual action which you can see right here some key considerations and some FAQs right so for example can fix in just a few pages lead to the removal of the manual action and they actually say no it’s got to be the whole site they also talk about even If you correct the issues on your site can take quite a while to restore store the rankings and they’ve even got a question here that says why was my site the index for spam but there’s still other spammy sites ranking so important to bear in mind there that this is not An algorithmic penalty right so when Google gives a manual action penalty they’re manually penalizing that site now if you want to see some examples of sites have taken a big hit here’s one so love them males.com and they were actually de-indexed previously but you can see them back on Google right now so You can see a lot of their content is still indexed so I think…

Google Core Update: Another MASSIVE Week in SEO FAQ

Q: What is a Google Core Update?

A: A Google Core Update is a significant change to the search engine’s algorithm that can impact website rankings and visibility in search results.

Q: How often do Google Core Updates occur?

A: Google Core Updates happen several times a year, with each update typically taking a few weeks to roll out fully.

Q: What should I do if my website is negatively impacted by a Google Core Update?

A: If your website sees a drop in rankings after a Google Core Update, it is important to assess your content quality, user experience, and overall website health. Making improvements to these areas can help your site recover from the update.

Q: How can I stay updated on Google Core Updates?

A: To stay informed about Google Core Updates, follow Google’s official blog and announcements, monitor industry news sources, and stay engaged with SEO communities and forums.

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