Kyle Roof: ChatGPT SEO Strategies, AI & Onpage SEO Tactics to Rank #1

Introduction

So how do you think SEO is going to change this year if it’s going to change at all… That’s the thing I’ve been talking about this for years; it really doesn’t change that much. Google does pull some levers and they do manipulate things a little bit, but the Baseline Concept doesn’t change all that much.

Hostility to Affiliate Sites

What might change is that in the last four or five years, Google has been hostile to affiliate sites; sites that aren’t their own brand, they aren’t their own company, and they aren’t actually selling anything on the site. This hostility will continue. There will be winners and losers; there will be winners that are those types of sites but the less that those sites make themselves a real company, the harder it’s going to be for them to succeed. I don’t really see much of a change other than people that refuse to adapt to understanding that’s where Google is shifting their preference in the SERPs, they’re going to struggle.

Niche Sites and Content Duplication

I was Speaking to Jackie Chow this week and he was talking about how Niche sites could potentially end this year because it’s so easy to create content, you can build back links, the barriers to entry are so low that you have to do something to make your content unique or to build a real brand. I don’t disagree. I don’t think that they will die or end and there will always be those ones you can point to it’s like hey these guys are doing it. You know why can’t I kind of a situation. The Trap that Niche sites fall into is that they end up just producing a lot of duplicate content. So it’s not that they’re a niche site necessarily; it’s that they aren’t a forward-facing company or a forward-facing brand.

Unique Content & AI Tools

If you’re using AI tools to generate content and essentially just generating content with one click, how do you add something unique and more value to it? Well, that’s where things like brand tone voice facts and then certain area elements of uniqueness would come into it. The more you edit that content the better and I think maybe what’s the reason for this site and what are we trying to get across and obviously sites are maybe trying to sell something that’s a baseline concept but really what else is the site trying to do and why is it here and what is it offering to the public that another site is not?

Impact of Messy SERPs

With the SERPs being very messy right now, obviously you got sites like Reddit and Linkedin and parasite SE are working better than ever and being absolutely smashed with all sorts of content in all sorts of dodging issues. Do you think that there’s going to be some big changes coming from Google this year or how do you think they’re going to react to that? Google will make any decision it needs to make on the SERPs if it dramatically impacts their bottom line and at the end of the day, the morality of a corporation is to its shareholders. So, Google will make any decision it needs to make on the SERPs if it dramatically impacts their bottom line.

Conclusion

The main idea is that however going to shake…